Brand Failures: The Truth About the 100 Biggest Branding Mistakes of All Time by Matt Haig

Brand Failures: The Truth About the 100 Biggest Branding Mistakes of All Time by Matt Haig

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It's not just smaller, lesser-known companies that have launched dud brands. On the contrary, most of the world's global giants have launched new products that have flopped - spectacularly and at great cost. This title offers a look at how such disasters occur.

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"Welcome to the brand graveyard...while these branding 'horror stories' may suggest that failure is inevitable, their example has helped to identify the danger areas. It is hoped, then, that this book will provide an illuminating if rather frightening read." (Matt Haig). It's not just smaller, lesser-known companies that have launched dud brands. On the contrary, most of the world's global giants have launched new products that have flopped - spectacularly and at great cost. "Brand Failures" is a fascinating look at how such disasters occur. It describes those brands that set sail with the help of multi-million dollar advertising campaigns, only to sink without trace. In a highly readable and entertaining style, Matt Haig starts with classic examples from every era of branding and moves towards more recent brand failures. This book also has great practical value: each brand scenario includes a checklist of 'lessons learnt', so providing 'how not to' advice.

Additional Information

Additional Information

SKU GOR001677844
Title Brand Failures: The Truth About the 100 Biggest Branding Mistakes of All Time
Author By (author) Matt Haig
Condition VERYGOOD
Binding Type Paperback
Publisher Kogan Page Ltd
Year Published 2005
Number of Pages 272
ISBN 10 0749444339
ISBN 13 9780749444334
Edition N/A
Prizes N/A
Cover Note: Book picture is for illustrative purposes only, actual cover or edition may vary.
Note: This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us.
Ex Library No
Description

Details

"Welcome to the brand graveyard...while these branding 'horror stories' may suggest that failure is inevitable, their example has helped to identify the danger areas. It is hoped, then, that this book will provide an illuminating if rather frightening read." (Matt Haig). It's not just smaller, lesser-known companies that have launched dud brands. On the contrary, most of the world's global giants have launched new products that have flopped - spectacularly and at great cost. "Brand Failures" is a fascinating look at how such disasters occur. It describes those brands that set sail with the help of multi-million dollar advertising campaigns, only to sink without trace. In a highly readable and entertaining style, Matt Haig starts with classic examples from every era of branding and moves towards more recent brand failures. This book also has great practical value: each brand scenario includes a checklist of 'lessons learnt', so providing 'how not to' advice.
Additional Information

Additional Information

SKU GOR001677844
Title Brand Failures: The Truth About the 100 Biggest Branding Mistakes of All Time
Author By (author) Matt Haig
Condition VERYGOOD
Binding Type Paperback
Publisher Kogan Page Ltd
Year Published 2005
Number of Pages 272
ISBN 10 0749444339
ISBN 13 9780749444334
Edition N/A
Prizes N/A
Cover Note: Book picture is for illustrative purposes only, actual cover or edition may vary.
Note: This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us.
Ex Library No