{"title":"Advances In Tourism Marketing","description":"\u003cp\u003eExplore the cutting edge of tourism with this insightful series. Uncover innovative strategies and trends shaping the future of marketing in the travel industry. A vital resource for professionals and academics alike.\u003c\/p\u003e","products":[{"product_id":"digital-marketing-and-social-media-strategies-for-tourism-and-hospitality-organi-book-assistant-ahmet-bulent-ozturk-9781911635482","title":"Digital Marketing and Social Media Strategies for Tourism and Hospitality Organizations","description":"•\tExplores the most effective digital marketing strategies and campaigns •\tInvestigates the current status of digital marketing and social media utilization by both travellers and service providers •\tProvides a view to the future of future digital marketing and social media research trends  Digital marketing and online social media platforms have become the cornerstones to the success of places and accommodation.  This edited volume investigates the current status of digital marketing and social media utilization by both travellers and service providers and explores future digital marketing and social media research trends.  Part of the Advances in Tourism Marketing Series - a series of cutting-edge research-informed edited books that introduce the reader to a range of contemporary marketing phenomena in the domain of travel and tourism. 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As global travel faces shifting consumer expectations, rapid digital transformation, and mounting sustainability demands, this timely volume brings together cutting-edge research and critical insights into the power of experiential marketing to shape the future of tourism.       This edited collection explores how immersive, emotionally resonant, and technologically driven marketing strategies are redefining the relationships between tourists, destinations, and communities. The chapters highlight innovative approaches that move beyond traditional promotion, emphasizing the creation of authentic and memorable experiences that foster deeper consumer engagement, brand loyalty, and sustainable development.       Drawing on a diverse range of perspectives from leading scholars and emerging voices, Tourism Marketing: The Experiential Perspective examines the intersections of sensory experience, digital tools, and community-based tourism.   It is an essential resource for students, researchers, industry practitioners, and policymakers seeking to understand and apply experiential marketing in the evolving tourism sector.        This book features a selection of the best papers presented during the 10th ATMC (Advances in Tourism Marketing Conference) of 2021.        Part of the Advances in Tourism Marketing Series - a series of cutting-edge research-informed edited books that introduce the reader to a range of contemporary marketing phenomena in the domain of travel and tourism. Series editors: Alan Fyall, UCF, USA, Metin Kozak, Kadir Has University, Turkey and Antónia Correia, CEFAGE, Universidade do Algarve, and President of the first and unique tourism collaborative laboratory, KIPT Colab, Portugal.","brand":"WoB","offers":[{"title":"GB \/ NEW \/ INGRAM","offer_id":52475658076433,"sku":"NLS9781917433648","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ NEW \/ INGRAM","offer_id":53223874691345,"sku":"NIN9781917433648","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9781917433648.jpg?v=1759918022"},{"product_id":"tourism-marketing-book-antonia-correia-9781917433655","title":"Tourism Marketing","description":"Tourism Marketing: The Experiential Perspective could not be more relevant in today’s dynamic tourism landscape. As global travel faces shifting consumer expectations, rapid digital transformation, and mounting sustainability demands, this timely volume brings together cutting-edge research and critical insights into the power of experiential marketing to shape the future of tourism.       This edited collection explores how immersive, emotionally resonant, and technologically driven marketing strategies are redefining the relationships between tourists, destinations, and communities. The chapters highlight innovative approaches that move beyond traditional promotion, emphasizing the creation of authentic and memorable experiences that foster deeper consumer engagement, brand loyalty, and sustainable development.       Drawing on a diverse range of perspectives from leading scholars and emerging voices, Tourism Marketing: The Experiential Perspective examines the intersections of sensory experience, digital tools, and community-based tourism.   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'Tourism’s New Markets: Drivers, details and directions' explores these new segments and markets and all their different needs, interests and cultures. Emerging markets are in countries with an increasing economic performance (such as Asia and the Middle East) and with the largest populations (including India, China, Indonesia, Brazil, Argentina, Mexico)and it is expected that other emerging source markets will add to those recently observed from the giants (China and Russian Federation) as major tourist newcomers.   Changes such as an ageing population, the growth of megalopolises and the decline of the traditional nuclear family lead to the creation of new market segments, all which have new interests and demands. This edited volume looks at the consumer needs of seniors, millennials, pleasure tourists, singleton tourists, Muslim travellers, nationality based cohorts as well as cross-generational segments, luxury travel and unique special interest groups amongst others. With contributions from international experts in the field, 'Tourism’s New Markets: Drivers, details and directions' provides a research-led perspective to:  * Explore and understand emerging markets and segments  * Identify the most effective marketing strategies to build emerging markets and segments  * Create a body of knowledge that shapes the boundaries of marketing to reach an orientalised and market perspective  * Compare developing markets with emerging ones  * Offer a global perspective of marketing and tourists’ behaviours and build a comparative framework of developed and emerging markets  * Develop a new research framework to excel in emerging markets   A must have volume for higher level undergraduates, graduate students and practitioners in the fields of tourism, it is contextualised throughout with international case studies and examples to provide a real world perspective.","brand":"WoB","offers":[{"title":"- \/ - \/ INTERNAL","offer_id":52660721647889,"sku":null,"price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ NEW \/ INGRAM","offer_id":52660722630929,"sku":"NLS9781911635628","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9781911635628.jpg?v=1762265853"},{"product_id":"sustainable-and-collaborative-tourism-in-a-digital-world-book-alain-decrop-9781911635772","title":"Sustainable and Collaborative Tourism in a Digital World","description":"Presents theories, methods and results for enhancing techniques for more sustainable marketing and explores how sharing practices in business raises new social challenges and the ethical questions that arise as a consequence. 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Underpinned by globalization, tourism is both enabling and threatening culture and its practices, as business commodifies authentic differences.   This book includes contributions that analyze and critique initiations to culture, and reports on the facilitation, celebration and sharing of culture through tourism and how each is manifested in tourism marketing theory, policy and practice. It contains case examples of the opportunities, best practices, aims, pitfalls and mistakes of those tourism businesses which have culture as their core experience as well as cases of where different tourists are engaged in exploring and learning about other cultures.   In addition, the book contains chapters on the below themes of interest where culture has contributed strongly to their outcomes: the roles of tourists, locals and communities, events, business practices in facilitating and sharing culture, relationship marketing, experiential marketing, cross-border marketing, product differentiation and market segmentation, shopping experiences, storytelling and visual narrative analysis.  Part of the Advances in Tourism Marketing series - a series of cutting-edge research-informed edited books that introduce the reader to a range of contemporary marketing phenomena in the domain of travel and tourism.","brand":"WoB","offers":[{"title":"- \/ - \/ INTERNAL","offer_id":52663846535441,"sku":null,"price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ NEW \/ INGRAM","offer_id":52663847321873,"sku":"NLS9781911396987","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9781911396987.jpg?v=1762273071"},{"product_id":"tourism-s-new-markets-book-philip-pearce-9781911635635","title":"Tourism's New Markets","description":"With contributions from international experts in the field, this volume provides a research-led perspective to explore and understand emerging markets and segments and develop a new research framework. 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