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Examples include:  *  A software developer who changed Microsoft's mind-numbing code review process into a fun, team based game. * Google, which indexed its massive image database with unpaid volunteers by turning the process into a game. *  A medical student who created a simple game that helped her overcome distractions and dramatically increased her productivity.  Drawing on the latest brain science on attention and engagement plus his own firsthand reporting, Penenberg shows how organizations like Google, Microsoft, hospitals, and the military have used game design in bold new ways.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49579432018193,"sku":"GOR005169893","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0349402310.jpg?v=1751006379"},{"product_id":"viral-loop-from-facebook-to-twitter-how-today-s-smartest-businesses-grow-themselves-cd-9781400113781","title":"Viral Loop","description":"Many of the most successful Web 2.0 companies, including MySpace, YouTube, eBay, and rising stars like Twitter and Flickr, are prime examples of what journalist Adam L. Penenberg calls a viral loop-to use the product means having to share it with others. After all, what's the sense of being on Facebook if none of your friends are? The end result is a business that spreads rapidly, scales quickly, and has the promise to create staggering wealth. In this game-changing, essential book, Penenberg-who identified the phenomenon in a ground-breaking cover story for Fast Company-tells the fascinating, vivid story of the entrepreneurs who first harnessed the unprecedented potential of viral loops to create the successful online businesses (some with billion-dollar valuations) that we have all grown to rely on. While Viral Loop is fascinating for Penenberg's savvy, incisive explanation of the concept, it's even more valuable for its prescriptive nature. Throughout the book, Penenberg illustrates how any kind of business can uncork viral loops to benefit its own bottom line, even retrofitting the concept for the offline world. Penenberg explores viral loops and their impact on contemporary American business, while illustrating how all kinds of businesses-from the smallest start-ups to nonprofit organizations to the biggest multinational corporations-can use the paradigm-busting power of viral loops to enable their business through technology.","brand":"WoB","offers":[{"title":"US \/ GOOD \/ SBYB","offer_id":49810323702033,"sku":"CIN1400113784G","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1400113784.jpg?v=1750825397"},{"product_id":"blood-highways-book-adam-l-penenberg-9781938757013","title":"Blood Highways","description":"Blood Highways is the heart-wrenching account of the biggest product liability case in history: the Ford-Firestone fiasco. 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Above all, this book shows the price the public pays in wrecked and mangled lives when companies focus more on shaving costs than making quality products.","brand":"WoB","offers":[{"title":"US \/ GOOD \/ SBYB","offer_id":50396073656593,"sku":"CIN1938757017G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ NEW \/ INGRAM","offer_id":53563893776657,"sku":"NIN9781938757013","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1938757017.jpg?v=1751187133"},{"product_id":"sky-rivals-book-adam-l-penenberg-9781938757198","title":"Sky Rivals","description":"During the Golden Age of Aviation of the 1920s and 1930s, two great pilots stood above the rest: one-eyed Oklahoma farm boy Wiley Post, shy and awkward on the ground but a daredevil in the sky; and Jimmie Mattern, a handsome, charismatic Hollywood stunt pilot from Texas. The whole world followed their exploits through screaming newspaper headlines as they flew in planes made of little more than wood, canvas, and bailing wire, competing to be the first solo flier to circumnavigate the earth. Only one would succeed, though the other would become more famous than he could have ever imagined. And both would change the face of aviation forever.","brand":"WoB","offers":[{"title":"- \/ - \/ -","offer_id":51231730008337,"sku":"","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ NEW \/ INGRAM","offer_id":51231731450129,"sku":"NIN9781938757198","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/193875719X.jpg?v=1751187134"},{"product_id":"play-at-work-book-adam-l-penenberg-9780349402338","title":"PLAY AT WORK","description":null,"brand":"WoB","offers":[{"title":"- \/ - \/ -","offer_id":51596188123409,"sku":"","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ NEW \/ GARDNERS","offer_id":51596188352785,"sku":"NGR9780349402338","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0349402337.jpg?v=1748517407"},{"product_id":"tragic-indifference-book-adam-l-penenberg-9780060090586","title":"Tragic Indifference","description":null,"brand":"WoB","offers":[{"title":"- \/ - \/ -","offer_id":51821724631313,"sku":null,"price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ WELL_READ \/ SBYB","offer_id":51821724795153,"sku":"CIN0060090588A","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ GOOD \/ SBYB","offer_id":52413633134865,"sku":"CIN0060090588G","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":52905185870097,"sku":"CIN0060090588VG","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9780060090586.jpg?v=1752609964"},{"product_id":"virtually-true-book-adam-l-penenberg-9781938757006","title":"Virtually True","description":"True Ailey is a journalist in a strange land, exiled by his network to a damp Southeast Asian republic gouged out a war-ravaged peninsula weeping monsoon tears. 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