{"title":"Adrienne Steffen","description":null,"products":[{"product_id":"einfuhrung-in-die-qualitative-marktforschung-book-adrienne-steffen-9783658251079","title":"Einführung in die Qualitative Marktforschung","description":"\u003cp\u003eDieses \u003ci\u003eessential\u003c\/i\u003e will Praktikern, die keine eigene Marktforschungsabteilung haben, einen einfachen Leitfaden an die Hand geben, um kleinere qualitative Forschungs- und Marktforschungsprojekte eigenständig zu planen und durchzuführen. Sowohl in der akademischen Forschung als auch in der Industrie wird die qualitative Forschung noch kritisch betrachtet, oft fehlen die Kompetenzen zur Durchführung qualitativer Marktforschungsstudien. Dass qualitative Forschung als Marktforschungsmetode durchaus berechtigt ist und wie man qualitative Studien durchführt, soll dieses Buch verdeutlichen.\u003c\/p\u003e","brand":"WoB","offers":[{"title":"- \/ - \/ INTERNAL","offer_id":52673465516305,"sku":null,"price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ NEW \/ INGRAM","offer_id":52673466368273,"sku":"NLS9783658251079","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9783658251079.jpg?v=1786791434"},{"product_id":"minimalistic-consumer-behavior-book-adrienne-steffen-9783032227577","title":"Minimalistic Consumer Behavior","description":"\u003cp\u003eIn developed countries people still place great emphasis on materialistic possessions for a happy life; however, many possessions produce tension and lead to burden. As a result, an anti-consumption movement has emerged that embraces the notion of a minimalistic lifestyle. This book combines research, personal insights, and real-world examples to explore the motivations behind minimalist choices and their impact on individuals, communities, and the environment. It examines how consumer behavior is influenced by cultural, economic, and psychological factors, and how adopting minimalist principles can foster well-being and sustainability. The authors also address voluntary simplicity, sustainable marketing, and discuss the implications of minimalistic consumer behavior for achieving SDG 12, Responsible Consumption and Production.\u003c\/p\u003e\n\u003cp\u003eIn addition to a theoretical examination for scholars, researchers, and academics, this book provides guidelines for marketing practitioners seeking to engage ethically with increasingly conscious consumers and to design value propositions consistent with minimalist and sustainable principles.\u003c\/p\u003e","brand":"WoB","offers":[{"title":"GB \/ NEW \/ INGRAM","offer_id":53698698445073,"sku":"NLS9783032227577","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ NEW \/ INGRAM","offer_id":54492722266385,"sku":"NIN9783032227577","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9783032227577.jpg?v=1787139373"}],"url":"https:\/\/www.worldofbooks.com\/collections\/author-books-by-adrienne-steffen.oembed","provider":"World of Books ","version":"1.0","type":"link"}