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Specific topics examined in the volume include:   * a philosophical look at the concept of time and its application to media markets;  * temporal aspects of media distribution for the media industries, and how time affects their activities;  * the impact of increasing media industry consolidation and convergence on managerial effectiveness;  * approaches to time by CNN and its various cache of news channels, in a managerial context;  * the application of niche theory as a framework to examine competition between the Internet and television;  * Internet access in the United Kingdom and Europe, examining the cost of time for online access;  * the exchange of time and money in the television market for advertising; and  * a summary of research and an agenda for future research on the topic of time's role in the media industry and markets.   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With the media industries in an ongoing state of change and transformation, The Media Economy offers new reference points for the field to consider when defining and analyzing media markets. 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