{"title":"Albert Moukheiber","description":null,"products":[{"product_id":"your-brain-is-playing-tricks-on-you-book-albert-moukheiber-9781915054708","title":"Your Brain Is Playing Tricks On You","description":"Why are we often convinced that we're right even when we're wrong?\u003cbr\u003e Why are we jealous, or paranoid, even when we have absolutely no reason to be?\u003cbr\u003e Why is it so easy for fake news to spread around the globe and fool us? \u003cp\u003eIt's because we don't see the world as it is, rather we reconstruct it in our mind. Reality is way too complex and multiple to be apprehended by our capacities of attention, which are quite limited, as well as our brain abilities. That is why our perception of the world is subjective and various elements influence the way we acquire knowledge and form opinions. Our brain is recreating the world in its own way - most of the time for our own good: how hard would it be if, before making a choice, we had to know about all the options available in a given situation? It would take us forever to choose an item of clothing in a store, or a meal in a restaurant! Luckily, our brain can estimate: even if it makes us imperfect and subject to illusion, delusion and error, it allows us to reconstruct the world as we know it, and live in it.\u003c\/p\u003e \u003cp\u003eHowever, these very useful mechanisms can sometimes mislead us and have a rather negative impact on our actions, beliefs and opinions: when our brain behaves that way, we say it is biased. Albert Moukheiber gives us tips and tricks to fight against these cognitive biases - the first one being not to trust ourselves too much and to always doubt our thinking processes, especially in this era where social networks spread information like an epidemic. In this book, filled with multiple examples from our daily lives and psychosocial experiments, Moukheiber explores the building blocks of our perception, cognition and behavior, which are involved in acquiring knowledge or forming opinions.\u003c\/p\u003e","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":50322246205713,"sku":"GOR012345482","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ NEW \/ GARDNERS","offer_id":50733727809809,"sku":"NGR9781915054708","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ LIKE_NEW \/ INTERNAL","offer_id":51888000074001,"sku":"GOR013706138","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":53586553930001,"sku":"CIN1915054702VG","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1915054702.jpg?v=1750997196"},{"product_id":"mind-myths-book-albert-moukheiber-9781778403163","title":"Mind Myths","description":"“A timely reminder that we are not just our brains. Arm yourself against the forces of misinformation by reading this book!”—Gina Rippon, author of The Gendered Brain  Challenge everything you think you know about your brain. Expose the myths. Embrace the complexity. Transform your understanding of human nature and behavior.  Modern culture bombards us with seductive brain myths—from the \"left-brain\/right-brain\" fallacy to dopamine being the \"happiness hormone.\" These oversimplified explanations promise easy answers to complex human behaviors, yet they fundamentally misrepresent how our minds actually work. Mind Myths exposes the dangerous gap between genuine neuroscience and the reductive myths that shape our understanding of addiction, pain, personality, and mental health.  This groundbreaking exploration reveals how centuries of scientific progress have been distorted by commercial interests and cultural biases. Through compelling case studies and rigorous analysis, the book dismantles popular misconceptions about brain imaging, personality tests, and pharmaceutical solutions while examining how social media algorithms exploit our psychological vulnerabilities. From the historical roots of phrenology to contemporary debates about psychedelic therapy, each chapter challenges readers to think beyond simplistic brain-based explanations.  Readers will gain the critical thinking tools needed to navigate an era of neuroscientific misinformation. By understanding how context, culture, and environment shape our mental lives, you'll develop a more sophisticated appreciation for human complexity. This isn't just about debunking myths—it's about reclaiming agency over your own mind and making informed decisions about your mental health, relationships, and personal development in an age of neurohype.","brand":"WoB","offers":[{"title":"- \/ - \/ INTERNAL","offer_id":53648819388689,"sku":null,"price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ NEW \/ GARDNERS","offer_id":53648820175121,"sku":"NGR9781778403163","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9781778403163.jpg?v=1781130826"}],"url":"https:\/\/www.worldofbooks.com\/collections\/author-books-by-albert-moukheiber.oembed","provider":"World of Books ","version":"1.0","type":"link"}