{"title":"Alex Preda","description":null,"products":[{"product_id":"information-knowledge-and-economic-life-book-alex-preda-9780199556946","title":"Information, Knowledge, and Economic Life","description":"As markets have assumed increasing prominence in societies, economic sociology's insights into their operations have provided some of the most cogent explanations of how they affect our world.  The book systematically surveys the most important sociological approaches to markets, taking information as the key concept in the analysis of transactions. It examines the differences between economic and sociological concepts of information, showing how the latter can ground a genuinely sociological research programme in the investigation of markets. This is the first book to bring together and discuss different approaches to markets in contemporary economic sociology with respect to the links between information and transactions.   Structured on a scale which goes from the analysis of economic exchanges as social interactions to the examination of social institutions which support global markets, the book highlights the social and cultural factors shaping the production, diffusion, and uses of economic information. Based on a systematic discussion of the latest research on economic interactions, the book investigates how information is constituted in market transactions; the role played by emotions; the role of shared cognitive activities in shaping information. It integrates the analysis of economic groups, networks, and communities with that of forms of economic expertise, technologies, organizations, and institutions which constitute markets.   The book analyzes the social structures supporting market transactions, discussing networks of social relationships, groups, and market communities with respect to information. It shows how newer concepts like performativity, with several versions and applications, contribute to a better understanding of market dynamics. Using examples, the book discusses the increased technological complexity of markets and its consequences with respect to how information is processed in transactions.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49596394995985,"sku":"GOR013543919","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ INGRAM","offer_id":52131844653329,"sku":"NLS9780199556946","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ NEW \/ INGRAM","offer_id":52734590386449,"sku":"NIN9780199556946","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0199556946.jpg?v=1750738156"},{"product_id":"aids-rhetoric-and-medical-knowledge-book-alex-preda-9780521837705","title":"AIDS, Rhetoric, and Medical Knowledge","description":"This 2005 book examines the formation of scientific knowledge about the AIDS epidemic in the 1980s and shows the broader cultural assumptions which grounded this knowledge. Alex Preda highlights the metaphors, narratives, and classifications which framed scientific hypotheses about the nature of the infectious agent and its transmission ways and compares these arguments with those used in the scientific knowledge about SARS. Through detailed rhetorical analysis of biomedical publications, the author shows how knowledge about epidemics is shaped by cultural narratives and categories of social thought. Preda situates his analysis in the broader frame of the world risk society, where scientific knowledge is called upon to support and shape public policies about prevention and health maintenance, among others. But can these policies avoid the influence of cultural narratives and of social classifications? The book shows how culture matters for prevention and health policies, as well as with respect to how scientific research is organized and funded.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":50302364844305,"sku":"GOR010199546","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ INGRAM","offer_id":52594021171473,"sku":"NLS9780521837705","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/B0073K60W2.jpg?v=1751261681"},{"product_id":"noise-book-alex-preda-9780226427485","title":"Noise","description":"We often think of finance as a glamorous world, a place where investment bankers amass huge profits in gleaming downtown skyscrapers. There's another side to finance, though the millions of amateurs who log on to their computers every day to make their own trades. The shocking truth, however, is that less than 2% of these amateur traders make a consistent profit. Why, then, do they do it? In Noise, Alex Preda explores the world of the people who trade even when by all measures they would be better off not trading. Based on firsthand observations, interviews with traders and brokers, and on international direct trading experience, Preda's fascinating ethnography investigates how ordinary people take up financial trading, how they form communities of their own behind their computer screens, and how electronic finance encourages them to trade more and more frequently. Along the way, Preda finds the answer to the paradox of amateur trading the traders aren't so much seeking monetary rewards in the financial markets, rather the trading itself helps them to fulfill their own personal goals and aspirations.","brand":"WoB","offers":[{"title":"US \/ NEW \/ INGRAM","offer_id":51000314003729,"sku":"NIN9780226427485","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ GOOD \/ SBYB","offer_id":51325500981521,"sku":"CIN022642748XG","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/022642748X.jpg?v=1751005283"},{"product_id":"information-knowledge-and-economic-life-book-alex-preda-9780199556953","title":"Information, Knowledge, and Economic Life","description":"As markets have assumed increasing prominence in societies, economic sociology's insights into their operations have provided some of the most cogent explanations of how they affect our world.  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Based on a systematic discussion of the latest research on economic interactions, the book investigates how information is constituted in market transactions; the role played by emotions; the role of shared cognitive activities in shaping information. It integrates the analysis of economic groups, networks, and communities with that of forms of economic expertise, technologies, organizations, and institutions which constitute markets.   The book analyzes the social structures supporting market transactions, discussing networks of social relationships, groups, and market communities with respect to information. It shows how newer concepts like performativity, with several versions and applications, contribute to a better understanding of market dynamics. Using examples, the book discusses the increased technological complexity of markets and its consequences with respect to how information is processed in transactions.","brand":"WoB","offers":[{"title":"GB \/ NEW \/ INGRAM","offer_id":52131949707537,"sku":"NLS9780199556953","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9780199556953.jpg?v=1757513878"},{"product_id":"framing-finance-book-alex-preda-9780226679327","title":"Framing Finance","description":"As the banking crisis and its effects on the world economy have made plain, the stock market is of importance to our livelihoods. This book looks at the history of the market to figure out how we arrived at a point where investing is commonplace, as market fluctuations threaten our plans to send our children to college or retire comfortably.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":53107391267089,"sku":"GOR009478820","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9780226679327.jpg?v=1770484407"}],"url":"https:\/\/www.worldofbooks.com\/collections\/author-books-by-alex-preda.oembed","provider":"World of Books ","version":"1.0","type":"link"}