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Written at a level first-time marketing research students understand, this text provides the basic fundamentals of the statistical procedures used to analyze data without dwelling on the more complex and intricate concepts.     The sixth edition now includes new case ideas contributed from innovative professors (5 of them with international authorship), updated insight from industry professionals, and current information on how marketing research is being practiced today.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49598802395409,"sku":"GOR005768067","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ WELL_READ \/ INTERNAL","offer_id":49633175535889,"sku":"GOR010341125","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ GOOD \/ INTERNAL","offer_id":49636408885521,"sku":"GOR006581766","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0137135998.jpg?v=1751388837"},{"product_id":"basic-marketing-research-with-excel-book-alvin-c-burns-9780132598965","title":"Basic Marketing Research  with Excel","description":"A concise presentation of marketing research fundamentals.         Basic Marketing Research uses an Excel add-in software for data analysis, an integrated case, and experiential learning exercises to present a concise introduction to market research fundamentals. This text also provides readers with resources they can use in their careers.          The ISBN above is just for the standalone book,  if you want the book\/IBM (R) SPSS (R) 18.0 Integrated Student Version you shoud order the ISBN listed below.         0132490633 \/ 9780132490634 Basic Marketing Research with Excel \u0026amp; IBM (R) SPSS (R) 18.0 Integrated Student Version Package     Package consists of     0132151715 \/ 9780132151719 IBM (R) SPSS (R) 18.0 Integrated Student Version     0135078229 \/ 9780135078228 Basic Marketing Research with Excel             .","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49621951217937,"sku":"GOR005787783","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0132598965.jpg?v=1751037648"},{"product_id":"marketing-research-international-edition-book-alvin-c-burns-9780273768517","title":"Marketing Research, International Edition","description":"For undergraduate marketing research courses.     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