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Each chapter focuses upon a different method, problem, or research site, including:     - Maximalism and mixed-methods approaches to research   - Searching large databases effectively   - Pattern recognition and visual searching - New trends in academic communication   - Critical reading, use, and citation of social media texts    - Data visualization  - Spatial mapping of fashion and textile data     In the current age of instant gratification, with users snapping and posting images from runway shows long before the clothes will ever appear in stores, the world of fashion is increasingly digital and fast-paced. 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With chapters from authors in China and Macau (PRC), India, Romania, Turkey, the United Kingdom, and the United States, covering British, Chinese, French, Japanese, Indian, Italian, and Turkish brands, this truly global collection is the first book of its kind devoted solely to the emerging study of digital heritage storytelling. This method of reaching potential consumers and perpetuating brand identity is a hugely important factor in the marketing of luxury brands and has yet to be studied comprehensively.  The book will be of interest to scholars working in fashion studies, fashion history, design history, design studies, digital humanities, and fashion marketing.","brand":"WoB","offers":[{"title":"- \/ - \/ -","offer_id":50697807298833,"sku":"","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ NEW \/ GARDNERS","offer_id":50697810542865,"sku":"NGR9780367901288","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0367901285.jpg?v=1750739354"},{"product_id":"storytelling-in-luxury-fashion-book-amanda-sikarskie-9780367638054","title":"Storytelling in Luxury Fashion","description":"This book examines the ways in which luxury fashion brands use their heritage in their digital storytelling and marketing.  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It examines idols in the more modern, pan-Asian sense of the word - as objects of social devotion, worshipped by the adoring masses and, in China and Korea, as objects of social and moral uplift. The contemporary idol wields great power - the power to influence taste, and to sell - and Male Idols and Branding in Chinese Luxury focuses on their ability to arouse the consumer appetite to buy.   In China, popular culture idols play a vital role in the luxury fashion and cosmetics industries as brand ambassadors and this volume fills a critical gap in the English-language literature on this key element of the marketing industry, bringing together authors from the United States and China, and featuring case studies on idols Wang Yibo and Xiao Zhan. 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