{"title":"Anders Parment Phd","description":null,"products":[{"product_id":"auto-brand-book-anders-parment-phd-9780749469290","title":"Auto Brand","description":"Adapt   to emerging trends in consumer behaviour and improve profitability as a result, with this exclusive insight into branding and marketing in the car industry.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49513435332881,"sku":"GOR006626398","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ NEW \/ INGRAM","offer_id":51082607821073,"sku":"NIN9780749469290","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ INGRAM","offer_id":52674305753361,"sku":"NLS9780749469290","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ LIKE_NEW \/ INTERNAL","offer_id":53482141942033,"sku":"GOR014942346","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0749469293.jpg?v=1750701474"},{"product_id":"auto-brand-book-anders-parment-phd-9780749476427","title":"Auto Brand","description":"The car - once everybody's dream and a key status symbol in most countries and cultures - has been extensively questioned in the last decades and in the last few years particularly. Urbanisation, traffic congestion, pollution problems, heavy reliance on scarce oil supplies, safety issues and ever-growing competition, have all provided significant business challenges for the automotive industry. Many car manufacturers have had to fundamentally rethink their design, brand and marketing strategies to thrive in a savvy, consumer-led culture, and markets that are becoming increasingly restrictive in size and opportunity.  Auto Brand provides a roadmap to branding and marketing success in the automotive industry from a leading industry expert, featuring case studies from major car brands including Audi, BMW, Holden, Mercedes-Benz, Opel, Porsche, Saab, Seat, Skoda, Vauxhall, Volkswagen, and Volvo. It includes findings from 100 interviews conducted with CEOs, marketing managers, sales managers and sales people, from manufacturer level to small rural dealers, as well as industry experts, policy makers, free-stranding repair shops and professional organizations.  Auto Brand is essential reading for marketing managers, sales managers, CEOs, development managers and dealers in all types of companies in the car industry including: manufacturers, national sales companies\/importers, dealers, finance companies, insurance companies, free-standing repair shop channels and more. It is the first book to specifically address how to deal with the challenges facing the automotive industry and illustrates how companies can take advantage of new technologies, adapt to emerging trends in consumer behaviour, improve profitability and build even more successful brands in the future.","brand":"WoB","offers":[{"title":"- \/ - \/ -","offer_id":51082608410897,"sku":"","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ NEW \/ INGRAM","offer_id":51082612080913,"sku":"NIN9780749476427","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ INGRAM","offer_id":52333433028881,"sku":"NLS9780749476427","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0749476427.jpg?v=1750785362"},{"product_id":"generation-y-in-consumer-and-labour-markets-book-anders-parment-phd-9780415886482","title":"Generation Y in Consumer and Labour Markets","description":"Generation Y in Consumer and Labour Markets explores the role of people born in the late 1970s and 1980s as consumers and coworkers in an emerging post-modernist society. Having grown up in a branded society overcrowded with commercial messages and a never-ending supply of choices and opportunities, Generation Y not only influences consumption patterns, they also bring their values to work life, thus changing the attitudes towards the employee-employer relationship and how work is being done. Generation Y particularly see work as a venue of self-realization and the boundaries between work and leisure time are becoming blurred—thus the consumer and labor markets converge in some critical dimensions.  This book delves into the substantial research body on characteristics and behaviors of the Generation Y, including their relation to other generations and the role of understanding generations in developing effective and attractive organizations. It further outlines the experiences and best practice for attracting, recruiting, selling to, and communicating with Generation Y, based on the author’s experiences from hundreds of organizations where he has been involved as a consultant – offering the reader a better understanding of generations in marketing research, and the impact of generations in employee-employer relations.","brand":"WoB","offers":[{"title":"- \/ - \/ -","offer_id":51132408529169,"sku":"","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ NEW \/ INGRAM","offer_id":51132411117841,"sku":"NIN9780415886482","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ INGRAM","offer_id":52404521206033,"sku":"NLS9780415886482","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0415886481.jpg?v=1750845440"},{"product_id":"die-zukunft-des-autohandels-book-anders-parment-phd-9783658078867","title":"Die Zukunft des Autohandels","description":"Dieses Buch beschreibt die Auswirkungen des globalen Wettbewerbs auf Automobilhandel, -vertrieb und -produktion: Urbanisierung, weniger Fuhrerscheinpruflinge, hohere Kosten fur Autonutzung, harte Konkurrenz unter den Herstellern und ein drastisch verandertes Konsumentenverhalten bestimmen die Markte. Ergo: Die Automobilbranche muss dringend umdenken  Anders Parment bietet die fundierte Grundlage dafur. Er analysiert, wie Kundenpraferenzen entstehen, welche Faktoren das komplexe Umfeld des Automobilvertriebs beeinflussen und welche Best-Practice-Beispiele aus anderen Branchen als Vorbild fur Vertriebsstrategien und nachhaltige Geschaftsmodelle dienen konnen. Die Ausfuhrungen basieren auf umfangreichem Datenmaterial aus Umfragen, aktuellen Studien und Beratungsprojekten. Ein zukunftsweisendes Buch fur samtliche Player in der Automobilbranche.","brand":"WoB","offers":[{"title":"- \/ - \/ INTERNAL","offer_id":52487429325073,"sku":null,"price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ NEW \/ INGRAM","offer_id":52487430209809,"sku":"NLS9783658078867","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9783658078867.jpg?v=1759860831"},{"product_id":"die-generation-z-book-anders-parment-phd-9783658426811","title":"Die Generation Z","description":"Der Berufseintritt der Generation Z hat große Auswirkungen auf Wirtschaft und Arbeitsleben. Die Generation Z, die ab Mitte der 90er Jahre geboren wurde, unterscheidet sich in vielerlei Hinsicht von früheren Generationen. Basierend auf Datenmaterial mit Generationen- und Landesvergleichen analysiert dieses Buch die wichtigsten Charaktermerkmale der Generation Z. Eine Generation deren Erwartungen, Forderungen, sowie Berufswahl und Zukunftspläne besonders durch die Corona-Pandemie geprägt wurden, aber eben auch andere gesellschaftliche Veränderungen wie Digitalisierung, Polarisierung, und das Aufkommen der Gig-Economy bzw. der Teilungswirtschaft.    Anders Parment beleuchtet den komplexen Zusammenhang, zwischen der Entstehung von Mitarbeiterwerten und -präferenzen und der Veränderung von Arbeitswelt und Zukunft. Das Buch bietet wertvolle Handlungsansätze, insbesondere für das Personal- und Talentmanagement von Arbeitgebern, Dienstleistungsanbietern und traditionelle Industrieunternehmen sowie für öffentliche Organisationen wie Behörden und Kommunen.","brand":"WoB","offers":[{"title":"- \/ - \/ INTERNAL","offer_id":52489160392977,"sku":null,"price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ NEW \/ INGRAM","offer_id":52489161572625,"sku":"NLS9783658426811","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9783658426811.jpg?v=1759878263"},{"product_id":"generation-y-in-consumer-and-labour-markets-book-anders-parment-phd-9781138945685","title":"Generation Y in Consumer and Labour Markets","description":"Generation Y in Consumer and Labour Markets explores the role of people born in the late 1970s and 1980s as consumers and coworkers in an emerging post-modernist society. 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