{"title":"Andrew Cracknell","description":null,"products":[{"product_id":"real-mad-men-book-andrew-cracknell-9780857384270","title":"The Real Mad Men","description":"In New York City in the late 1950s and the 1960s - the era and location of TV's Mad Men - advertising went through a revolution. In a booming market, a punchy and proud new workforce of younger, multi-ethnic writers and art directors gorged themselves on a vibrant and artistic social scene.  In many ways they were similar to Don Draper, Roger Sterling and Peggy Olsen: confident, driven and ambitious, they lived the three-martini life and worked the machine to their advantage. Also clever, creative and streetwise, they outclassed and outthought the old advertising establishment, implementing a new way of thinking and behaving which spread across the newspapers, magazines and TV screens of America and beyond.  The story of modern advertising starts here, with these real Mad Men - and women - of Madison Avenue who created the most radical and influential advertising ever, transforming the methods, practice and execution of the business. Their legacy still resounds in the industry today.  How did this golden age of advertising happen? It is a remarkable, inspiring story of creativity, ingenuity and larger than life personalities who made it up as they went along.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49566245323025,"sku":"GOR003947924","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ GOOD \/ INTERNAL","offer_id":49656919523601,"sku":"GOR005125335","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ GOOD \/ SBYB","offer_id":50114489221393,"sku":"CIN0857384279G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":50763332124945,"sku":"CIN0857384279VG","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ LIKE_NEW \/ INTERNAL","offer_id":51070101750033,"sku":"GOR009338364","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0857384279.jpg?v=1751363076"},{"product_id":"real-mad-men-book-andrew-cracknell-9780762440900","title":"The Real Mad Men","description":"Advertising is a business rooted in art, an art rooted in business, and it reached its peak in a specific place at a specific time: New York City at the end of the 1950s and through the '60s.  AMC's award-winning drama Mad Men has garnered awards for its portrayal of advertising executives.  This engaging, insightful narrative reveals, for the first time, the lives and work of the real advertising men and women of that era.  Just as portrayed in the series, these creative people were the stars of the real Madison Avenue. Their innate eccentricity, vanity, and imagination meant their behavior and lifestyle was as candid and original as their advertising. They had it and they flaunted it.  People like Bill Bernbach, George Lois, Ed McCabe, Mary Wells, Marion Harper, Julian Koenig, Steve Frankfurt, and Amil Gargano, and others, who in that small space, in that short time, created some of the most radical and influential advertising ever and sparked a revolution in the methods, practice, and execution of the business.  Including over 100 full-color illustrations, the book details iconic campaigns such as VW, Avis, Alka Seltzer, Benson \u0026amp; Hedges, Polaroid, and Braniff Airways.","brand":"WoB","offers":[{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":49898012246289,"sku":"CIN0762440902VG","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ GOOD \/ SBYB","offer_id":50159192047889,"sku":"CIN0762440902G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":50290508792081,"sku":"GOR006050916","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ WELL_READ \/ SBYB","offer_id":50364449587473,"sku":"CIN0762440902A","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ LIKE_NEW \/ SBYB","offer_id":52105434464529,"sku":"CIN0762440902LN","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0762440902.jpg?v=1751074588"},{"product_id":"the-real-mad-men-the-remarkable-true-story-of-madison-avenue-s-golden-age-rare-book-andrew-cracknell-1725897659dpb","title":"The Real Mad Men: The Remarkable True Story of Madison Avenue's Golden Age","description":"2011. No Edition Remarks. 224 pages. Signed by the author. Paperback book with pictorial cover. Flat signed by author to title page. Book is in better condition than most examples of this age. Neat, c","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":51238391218449,"sku":"1725897659DPB","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1725897659DPB_1.jpg?v=1741074918"}],"url":"https:\/\/www.worldofbooks.com\/collections\/author-books-by-andrew-cracknell.oembed","provider":"World of Books ","version":"1.0","type":"link"}