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Taking a look at the advantages, disadvantages and ethical dilemmas of using digital media, the text encourages readers to consider their own ideas about the field. The chapters combine industry and critical perspectives alongside inspiring example material and interviews with senior figures in the international advertising industry. Analysing key theories and emergent trends in the field, Digital Advertising explains complex ideas in a truly accessible way. Insightful, intriguing and informative, this book offers the big picture on the world of digital advertising today and looks at its possibilities for tomorrow. 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It traces the ascendance of empathic technologies from their origins in physiognomy and pathognomy to the modern day and explores technologies in nations with non-Western ethical histories and approaches to emotion, such as Japan. The book examines applications of empathic technologies across sectors such as education, policing, and transportation, and considers key questions of everyday use such as the integration of human-state sensing in mixed reality, the use of neurotechnologies, and the moral limits of using data gleaned through automated empathy. Ultimately, Automating Empathy outlines the key principles necessary to usher in a future where automated empathy can serve and do good.  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New to this Edition: - Fully updated to account for the re-shaped advertising industry and transformed media landscape since the publication of the first edition - Added coverage of topics including: the creative uses of technology, novel modes of storytelling, adblocking, the pre-eminence of analytics and big data, privacy, growing interest in data about emotional life, and alarm about the role of artificial intelligence and automation in advertising - Increased number of case studies and analyses of campaigns","brand":"WoB","offers":[{"title":"US \/ GOOD \/ SBYB","offer_id":50377916285201,"sku":"CIN1137494344G","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":50377921364241,"sku":"CIN1137494344VG","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":50588873326865,"sku":"GOR009380136","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ NEW \/ INGRAM","offer_id":52402563285265,"sku":"NLS9781137494344","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/B077WXVSHK.jpg?v=1751465264"},{"product_id":"mood-of-information-book-andrew-mcstay-9781441176141","title":"The Mood of Information","description":"The Mood of Information explores advertising from the perspective of information flows rather than the more familiar approach of symbolic representation. 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Situated within contemporary scholarly debate and interest in recursive media that involves intensification of discourses of feedback, personalization, recommendation, co-production, constructivism and the preempting of intent, this book represents a departure from textual criticism of advertising to one based on exposition of networked means of inferring preferences, desires and orientations that reflect ways of being, or moods of information.","brand":"WoB","offers":[{"title":"GB \/ NEW \/ INGRAM","offer_id":52137596977425,"sku":"NLS9781441176141","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9781441176141.jpg?v=1757558272"},{"product_id":"creativity-and-advertising-book-andrew-mcstay-9780415519540","title":"Creativity and Advertising","description":"Creativity and Advertising develops novel ways to theorise advertising and creativity. 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