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Current trends and technologies are also included to ensure that this book is current and relevant to all types of business. Spin, careers in PR and media relations are covered in detail. Topics include: Planning a PR campaign; Media relations; Audience communication; Sponsorship; Entertaining and corporate hospitality; Internal PR; Specialist PR; Evaluating success; Useful addresses and further reading are also included to enable you to take your campaigns in a number of directions.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49584115843345,"sku":"GOR001472482","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ WELL_READ \/ INTERNAL","offer_id":53254877479185,"sku":"GOR004353605","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0340886889.jpg?v=1751006930"},{"product_id":"through-the-eyes-of-a-street-child-book-angela-murray-9780825461361","title":"Through the Eyes of a Street Child","description":"A rare, personal look at life on the streets, told from the perspective of the children themselves. Through honest, moving, shocking, and often harrowing stories, children describe how they long to be free from the streets, their search for a home, family, and an education. Despite their painful pasts, Toybox, a U.K. charity, is helping street children to have a hopeful future. 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