{"title":"Anita Elberse","description":"\u003cp\u003eDiscover the insightful world of Anita Elberse, a leading expert on the entertainment, media, and sports industries. Dive into her works to unlock strategies for success and innovation in these dynamic fields.\u003c\/p\u003e","products":[{"product_id":"blockbusters-book-anita-elberse-9780571309221","title":"Blockbusters","description":"What is behind the phenomenal success of entertainment businesses such as Warner Bros, Marvel Enterprises and Manchester United - along with such stars as Jay-Z and Lady Gaga? In this book, the author explains a powerful truth about the world of entertainment: building a business around blockbuster products is the surest path to long-term success.","brand":"WoB","offers":[{"title":"GB \/ GOOD \/ INTERNAL","offer_id":49547095179537,"sku":"GOR006037746","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49571931357457,"sku":"GOR005584549","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ NEW \/ GARDNERS","offer_id":49729833107729,"sku":"NGR9780571309221","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ GOOD \/ SBYB","offer_id":49981695230225,"sku":"CIN0571309224G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ WELL_READ \/ SBYB","offer_id":50003133333777,"sku":"CIN0571309224A","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ WELL_READ \/ INTERNAL","offer_id":50899959677201,"sku":"GOR014114634","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ LIKE_NEW \/ INTERNAL","offer_id":51397588975889,"sku":"GOR009416709","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0571309224.jpg?v=1751230652"},{"product_id":"blockbusters-book-anita-elberse-9780805094336","title":"Blockbusters","description":"\u003cp\u003e\u003cb\u003eWhy the future of popular culture will revolve around ever bigger bets on entertainment products, by one of Harvard Business School's most popular professors\u003c\/b\u003e\u003cbr\u003e \u003cbr\u003e What's behind the phenomenal success of entertainment businesses such as Warner Bros., Marvel Entertainment, and the NFL--along with such stars as Jay-Z, Lady Gaga, and LeBron James? Which strategies give leaders in film, television, music, publishing, and sports an edge over their rivals?\u003cbr\u003e \u003cbr\u003e Anita Elberse, Harvard Business School's expert on the entertainment industry, has done pioneering research on the worlds of media and sports for more than a decade. Now, in this groundbreaking book, she explains a powerful truth about the fiercely competitive world of entertainment: building a business around blockbuster products--the movies, television shows, songs, and books that are hugely expensive to produce and market--is the surest path to long-term success. Along the way, she reveals why entertainment executives often spend outrageous amounts of money in search of the next blockbuster, why superstars are paid unimaginable sums, and how digital technologies are transforming the entertainment landscape.\u003cbr\u003e \u003cbr\u003e Full of inside stories emerging from Elberse's unprecedented access to some of the world's most successful entertainment brands, \u003ci\u003eBlockbusters\u003c\/i\u003e is destined to become required reading for anyone seeking to understand how the entertainment industry really works--and how to navigate today's high-stakes business world at large.\u003cbr\u003e Full of inside stories emerging from Elberse's unprecedented access to some of the world's most successful entertainment brands, \u003ci\u003eBlockbusters\u003c\/i\u003e is destined to become required reading for anyone seeking to understand how the entertainment industry really works--and how to navigate today's high-stakes business world at large.\u003c\/p\u003e mounts of money in search of the next blockbuster, why superstars are paid unimaginable sums, and how digital technologies are transforming the entertainment landscape.\u003cbr\u003e \u003cbr\u003e Full of inside stories emerging from Elberse's unprecedented access to some of the world's most successful entertainment brands, \u003ci\u003eBlockbusters\u003c\/i\u003e is destined to become required reading for anyone seeking to understand how the entertainment industry really works--and how to navigate today's high-stakes business world at large.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49657835356433,"sku":"GOR006980085","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":49990353846545,"sku":"CIN0805094334VG","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ GOOD \/ SBYB","offer_id":49990357385489,"sku":"CIN0805094334G","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ WELL_READ \/ SBYB","offer_id":49995543085329,"sku":"CIN0805094334A","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ NEW \/ INGRAM","offer_id":51007711248657,"sku":"NIN9780805094336","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0805094334.jpg?v=1751423137"}],"url":"https:\/\/www.worldofbooks.com\/collections\/author-books-by-anita-elberse.oembed","provider":"World of Books ","version":"1.0","type":"link"}