{"title":"Arsen Dallakyan","description":null,"products":[{"product_id":"ultimatum-of-pleasure-book-arsen-dallakyan-9780761869436","title":"The Ultimatum of Pleasure","description":"This book is dedicated to the research of the “pleasure phenomenon” as the most important factor in individual and socio-cultural development. In a society of mass consumption, pleasure—having turned into a commodity and a means of manipulation—defines civilizational development. The authors theorize that the pursuit of pleasure can destroy one’s self, culture, and environment. The recent rapid technological expansion has turned pleasure into a societal challenge.   This study emphasizes the necessity of intrinsic transformation of marketing in the 21st Century which would shift the focus from seeking pleasure to controlling desires in a way that would benefit self, society, and the world.","brand":"WoB","offers":[{"title":"GB \/ NEW \/ GARDNERS","offer_id":49730232582417,"sku":"NGR9780761869436","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ INGRAM","offer_id":52147021381905,"sku":"NLS9780761869436","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0761869433.jpg?v=1751296255"}],"url":"https:\/\/www.worldofbooks.com\/collections\/author-books-by-arsen-dallakyan.oembed","provider":"World of Books ","version":"1.0","type":"link"}