{"title":"Barry Connolly","description":null,"products":[{"product_id":"digital-trust-book-barry-connolly-9781472961341","title":"Digital Trust","description":"A guide to how e-SMEs can successfully engage within social media communities to positively influence their brand trust and reputation.  Consumer trust is more important than ever, as digital platforms and social media have redefined the relationship between businesses and consumers. In this new and disruptive commercial environment, consumers have developed an expectancy of direct, transparent communication through social media. The traditional means of building and maintaining trust have been rendered obsolete by the chaotic, competitive magnitude of multiple online platforms.  With a unique combination of academic rigour and practical guidance, Digital Trust is the definitive guide to effectively using social media to build an authentic, trustful connection with your consumer base. Drawing on his extensive experience in marketing and communications, Barry Connolly demonstrates how to harness the commercial opportunities provided by social media, while also showing how you can avoid its most common mistakes and pitfalls. With original research and illuminating case studies, Digital Trust provides adaptable and accessible social media strategies that will strengthen and expand your consumer base.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49569442332945,"sku":"GOR010364752","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ LIKE_NEW \/ INTERNAL","offer_id":49573401624849,"sku":"GOR011895674","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ GOOD \/ SBYB","offer_id":49763041149201,"sku":"CIN147296134XG","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":52817163649297,"sku":"CIN147296134XVG","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/147296134X.jpg?v=1751053823"},{"product_id":"good-thief-book-barry-connolly-9781450232876","title":"The Good Thief","description":"Jerusalem, 33 A.D. 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Called to lead this persecution is a zealous young scholar, Saul of Tarsus. \u003c\/p\u003e\u003cp\u003eMany of the believers in the Way of Christ flee for their lives, forced to abandon home and family. Some seek sanctuary in the northern territories. Caught in the midst of this turmoil and peril are a young Jewish artisan and the Roman centurion who cares deeply for her. 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When a powerful and vindictive Roman senator threatens her familys welfare and her own life, Serah is compelled to flee to her mothers homeland in Judea. In Jerusalem, she will experience for the first time the prejudice and danger facing the followers of Jesus Christ. It is an adventure that will test her beliefs, challenge her courage, open her heart, and change her life.","brand":"WoB","offers":[{"title":"GB \/ NEW \/ INGRAM","offer_id":52480361726225,"sku":"NLS9781532046704","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ NEW \/ INGRAM","offer_id":53475063496977,"sku":"NIN9781532046704","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9781532046704.jpg?v=1759850105"}],"url":"https:\/\/www.worldofbooks.com\/collections\/author-books-by-barry-connolly.oembed","provider":"World of Books ","version":"1.0","type":"link"}