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In recent years, it's been a guide to climbing the corporate ladder. But this book shows that there are more paths to winning than frontal assault. You can learn from the ancient Chinese strategist how to apply the feminine principle to the business world--and win every time.  Whether it's relying on networking skills to win allies or maneuvering to gain a decisive advantage, the author shows through dozens of case studies from prominent women in business how to overcome the odds, defeat opponents, and forge successful careers.  The tenets of Sun Tzu lend themselves to women's natural strengths in diplomacy and relationship-building. 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Strategy, positioning, planning, leadership—all are pivotal for beating stronger, better-funded adversaries. Small-business owners fighting for market share can similarly beat bigger businesses—including industry powerhouses. And now, filled with examples from innovative small businesses,\u003cem\u003e The Arte of War for Small Business\u003c\/em\u003e translates Sun Tzu’s classic treatise into 12 powerful lessons, revealing how to:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eChoose the right ground four your battles\u003c\/li\u003e\n\u003cli\u003ePrepare without falling prey to paralysis\u003c\/li\u003e\n\u003cli\u003eStrike your competitors’ weakest points\u003c\/li\u003e\n\u003cli\u003eFocus resources on conquering key challenges\u003c\/li\u003e\n\u003cli\u003eGo where the enemy is not\u003c\/li\u003e\n\u003cli\u003eConsolidate victories\u003c\/li\u003e\n\u003cli\u003eBuild and leverage strategic alliances\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cem\u003eThe Art of War for Small Business\u003c\/em\u003e will help you capture crucial sectors and emerge victorious.\u003c\/p\u003e","brand":"WoB","offers":[{"title":"- \/ - \/ -","offer_id":51235431153937,"sku":"","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ NEW \/ INGRAM","offer_id":51235432104209,"sku":"NIN9780718034597","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ NEW \/ INGRAM","offer_id":52122364477713,"sku":"NLS9780718034597","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0718034597.jpg?v=1750944552"}],"url":"https:\/\/www.worldofbooks.com\/collections\/author-books-by-becky-sheetz-runkle.oembed","provider":"World of Books ","version":"1.0","type":"link"}