{"title":"Ben Gioia","description":null,"products":[{"product_id":"marketing-with-a-heart-book-ben-gioia-9780692316764","title":"Marketing With A Heart","description":"\u003cb\u003eNo matter where you are in business-succeeding beyond your wildest dreams, building toward your next leap, or starting something new-I know that you and I have something in common.\u003c\/b\u003e \u003cbr\u003e We want to help people live happier, more productive, peaceful lives. \u003cbr\u003e As a speaker, author, consultant, and coach, I will help you tell your story and deliver your message (in the right language and to the right audience) so it creates greater income, influence, and impact in the world. \u003cbr\u003e As a dedicated student of marketing, conscious leadership, human potential, and the spiritual path, I can say with absolute certainty that Marketing With A Heart(TM) is the most practical, proven approach to marketing, selling, and service. \u003cbr\u003e It's a philosophy of business success, personal happiness, and reaching your highest potential while helping people. \u003cbr\u003e The principles of Marketing With A Heart(TM) have already helped thousands of people...and they can absolutely help you, your business, and the people you serve. \u003cbr\u003e \u003cb\u003eWhat You Will Learn In This Book\u003c\/b\u003e \u003cbr\u003e \u003cb\u003ePEOPLE\u003c\/b\u003e \u003cbr\u003e Marketing is how you can change lives with your message. Whether you're an entrepreneur, executive, politician, speaker, author, coach, trainer, consultant, or other visionary who's committed to making positive change in the world....you are a leader. Conscious leadership is about shaping the future. And conscious marketing is the tool that makes it happen. \u003cbr\u003e When you're promoting, presenting, partnering, or producing, sooner or later you'll need to align people with your vision and then inspire them to take action. This is why the right kind of marketing is critical. Marketing With A Heart(TM) will make your prospects buy and your stakeholders buy in. You'll discover perspectives and approaches to high integrity marketing, selling, influence, and leadership that you can use right away. \u003cbr\u003e \u003cb\u003ePURPOSE\u003c\/b\u003e \u003cbr\u003e Purpose is the why that fuels your passion and your mission. It's the strategy for making your dreams into reality. It's how you balance your long-term vision with day-to-day action. It's knowing what guides you from within...which helps you make the right decisions, even the hard ones. \u003cbr\u003e When you know your Purpose, your work is more fun and fulfilling and an expression of who you are. You get more of the right things done faster and with much less stress. This supports your mission and your ability to transform people's lives. It's a win-win for everyone your business and life touches. \u003cbr\u003e \u003cb\u003ePROFIT\u003c\/b\u003e \u003cbr\u003e While your message will change one life, your marketing can change thousands, if not millions of lives, when done the right way. Marketing With A Heart(TM) gives you the tools for greater income, influence, and impact...that are easy and that you can use right now. It begins by getting to know your audience and speaking to them, in their language, about the things that are most important to them. \u003cbr\u003e Whether you're online, onstage, or the next presenter on the agenda, you'll learn simple principles and strategies that will help you communicate more persuasively, be more profitable, help more people, and inspire others through your message, work, and example. \u003cbr\u003e \u003cb\u003ePRINCIPLES\u003c\/b\u003e \u003cbr\u003e Principles are the foundation of Marketing With A Heart(TM) and are the bedrock for People, Purpose, and Profit. You'll discover perspectives and insights about your journey to success, service, being happy, and creating the business and life you want. You'll also learn what makes a business truly sustainable (and therefore more profitable and impactful).","brand":"WoB","offers":[{"title":"US \/ NEW \/ INGRAM","offer_id":53351685161233,"sku":"NIN9780692316764","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9780692316764.jpg?v=1786113966"},{"product_id":"influence-with-a-heart-book-ben-gioia-9780692761854","title":"Influence With A Heart","description":"Ben offers an array of ideas, resources, and a strategic plan that gives traction to your vision while staying connected to the heart of your business. -Annette Segal, CEO and Founder, The Valiant Group THE BOOK Ben Gioia's Influence With A Heart will teach you how to be a more influential communicator and leader, whether you're face-to-face, online, onstage, or on the phone. You can use this simple framework (empathy, story, and thought leadership) with one, 10, or 10,000 people. More influence means more success, more income and making a bigger impact. WHY THIS IS SO IMPORTANT If you're like me, you want to make a bigger impact in the world. And if you think about it... making a bigger impact comes down to one key thing: using more influence in every aspect of your communication and leadership. That's what Influence With A Heart is all about. Using more influence is a simple, effective way to become a better leader and communicator... while using your business or organization to make real, positive change happen (today, and as part of your legacy for the future). I ALMOST DIED 4 TIMES During a hike in India, I almost died. 4 times... in 72 hours  (Details in the book.) Those 72 hours gave me a profound gratitude for life and a fire inside to create massive, positive impact. That's how Influence With A Heart began. HOW IT WORKS (more) Empathy + (more) Story + (more) Thought Leadership = Influence With A Heart(TM) 1. Empathy gives you the opportunity to see the world through another person's eyes and connect with them from a place of authenticity, integrity, and service. 2. Stories reach people's hearts as well as their minds. So your stories create inspiration... by creating an emotional experience for your reader or listener. 3. Thought leadership positions you as a reliable source of information, insight, and as a go-to person who is successful, can replicate success, and can teach others how to be successful. It's your legacy, and how you keep making an impact, long after you're gone. In a nutshell, use more empathy, story, and thought leadership - every time you communicate - so you can make a bigger impact, make more money, and help more people. A QUICK HELLO My name is Ben Gioia (joya) and I'm a speaker, coach, trainer, and #1 best-selling author of Marketing With A Heart. In INFLUENCE WITH A HEART, I'm going to share the same tools, techniques, strategies, and perspectives that I used to make these 7 things happen: 1. Position Right Mission, Right Money (global brand that trains social entrepreneurs) and help add almost \u2028$1 million to the founder's bottom line. 2. Launch one of the biggest magazines in the world: AARP (32 million circ.). 3. Train 126 top leaders at Stanford University. Speak to an audience of leaders and decision makers at the U of Washington. 4. Create the marketing strategy for a San Francisco nonprofit which increased membership by 37% and sponsorship by 30%. 5. Facilitate an organizational consolidation for The ALS Association. By combining two Chapters, the organization could now serve 50% of the people in CA with Lou Gehrig's disease. 6. Guide a boutique technology company in rebranding and repositioning to attract more social impact business (Bay Area and Silicon Valley). The company has helped UCSF Medical Center improve healthcare delivery for people with AIDS and also created an app that helps farmers irrigate their crops for best results. 7. Help a high-end executive coach take her business online and attracting even more major clients such as Cisco, Twitter, and NASA. These same tools, techniques, strategies, and perspectives are what you can expect to learn throughout this book. If what I'm sharing resonates, and you want to chat, I invite you to connect with me soon. Cheers, Ben","brand":"WoB","offers":[{"title":"US \/ NEW \/ INGRAM","offer_id":53351690797329,"sku":"NIN9780692761854","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9780692761854.jpg?v=1774709091"},{"product_id":"the-influence-with-a-heart-method-how-to-position-yourself-as-an-expert-authorit-book-ben-gioia-9781641844345","title":"The Influence With A Heart Method: How To Position Yourself As An Expert, Authority, or Thought Leader by Writing Your Book So You Can Do More Good For More People With Your Business","description":null,"brand":"WoB","offers":[{"title":"- \/ - \/ INTERNAL","offer_id":53514536255761,"sku":null,"price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":53514536354065,"sku":"GOR014953517","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9781641844345.jpg?v=1778246512"}],"url":"https:\/\/www.worldofbooks.com\/collections\/author-books-by-ben-gioia.oembed","provider":"World of Books ","version":"1.0","type":"link"}