{"title":"Beth Comstock","description":"\u003cp\u003eDiscover the insightful works of Beth Comstock, a leader in innovation and change. Explore her perspectives on navigating disruption and fostering creativity in business and beyond. A must-read for forward thinkers.\u003c\/p\u003e","products":[{"product_id":"imagine-it-forward-book-beth-comstock-9780451498298","title":"Imagine It Forward","description":"\u003cb\u003eFrom one of today's foremost innovation leaders, an inspiring and practical guide to mastering change in the face of relentless uncertainty.\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003e You may think the world is racing ahead too fast, but it will never be slower than it is right now, says Beth Comstock, the former Vice Chair and head of marketing and innovation at GE. But confronting the relentless pace of change is hard. Employees get downsized; companies find themselves disrupted as challengers steal away customers. To thrive in today's world, every one of us has to become ready for change. \u003cp\u003e\u003c\/p\u003e In \u003ci\u003eImagine It Forward\u003c\/i\u003e, Comstock shares lessons from a thirty year career as the change-maker in chief, on spotting trends and driving innovation. In a candid and deeply personal narrative, Beth describes her successes and failures from the front lines of business, across industries ranging from media to health, energy to manufacturing, finance to the Industrial Internet. As the woman who spearheaded Ecomagination, and GE's famed FastWorks methodology, she helped to turn a process-heavy, risk-averse culture, to one that increasingly embraced transparency, adaptability, iteration, and discovery.\u003cb\u003e \u003c\/b\u003eShe shows how each one of us can -- in fact, \u003ci\u003emust \u003c\/i\u003e-- become a change maker--an instigator of change -by giving ourselves permission to imagine a better way. \u003cp\u003e\u003c\/p\u003e For Comstock, the concept of being change ready calls for the courage to defy convention, the resilience to overcome doubts, and the savvy to know when to go around corporate gatekeepers to reinvent what is possible. It means being willing to move forward without having all the answers, while recognizing that inevitably there will be tension and conflict. It requires an uncompromising faith in experimentation, and a belief that disruption is something you \u003ci\u003eengage\u003c\/i\u003e, not simply respond to. \u003cp\u003e\u003c\/p\u003e Among the practical takeaways Comstock offers in \u003ci\u003eImagine It Forward\u003c\/i\u003e \u003cp\u003e\u003c\/p\u003e -\u003cb\u003eGive yourself permission. \u003c\/b\u003eEvery change maker must learn to give herself permission to push outside expectations and boundaries. \u003cp\u003e\u003c\/p\u003e -\u003cb\u003eThe power of discovery.\u003c\/b\u003e Discovery is the process of bringing the outside into your organization. It is about infusing yourself and your team with a spirit of inquiry and curiosity, turning the world into a classroom. \u003cp\u003e\u003c\/p\u003e -\u003cb\u003eFind a Spark.' \u003c\/b\u003eBring in provocateurs to challenge established ways of thinking; they can be a powerful catalyst for change. \u003cp\u003e\u003c\/p\u003e -\u003cb\u003eStory Craft.\u003c\/b\u003e Strategy is a story well told. To innovate successfully, you have to craft a new narrative about what the organization stands for in order to change how people think and act. \u003cp\u003e\u003c\/p\u003e \u003cb\u003eIdeas are rarely the problem, writes Comstock. What holds all of us back, really--is fear. It's the attachment to the old, to 'What We Know.'\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003e Confronting today's accelerating change requires an extraordinary degree of problem-solving, collaboration, and forward-thinking leadership to unlock \u003ci\u003eeveryone\u003c\/i\u003e's potential. \u003ci\u003eImagine It Forward\u003c\/i\u003e masterfully points the way.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49525880094993,"sku":"GOR009546408","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ WELL_READ \/ SBYB","offer_id":50355284148497,"sku":"CIN0451498291A","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ GOOD \/ SBYB","offer_id":50355286868241,"sku":"CIN0451498291G","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ GOOD \/ INTERNAL","offer_id":50822144065809,"sku":"GOR014086168","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ LIKE_NEW \/ INTERNAL","offer_id":51359758287121,"sku":"GOR009402365","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":53370668318993,"sku":"CIN0451498291VG","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0451498291.jpg?v=1751428957"},{"product_id":"imagine-it-forward-book-beth-comstock-9780753545720","title":"Imagine It Forward","description":"Change is the only constant.  Learn to be a change-maker.  In Imagine It Forward, Beth Comstock, the former vice chair of GE, describes her twenty-five year efforts to be an instigator of change at every level of business. When she first moved from NBC to parent company GE in 1998, she was ignored as a woman in a man's world, treated as an outsider because she didn't have a business background, and ignored as a mere PR person. But CEO Jeff Immelt realized even then that the industrial giant, like so many businesses, had to change fast in order to stay relevant in a world where Google, Facebook, and an explosion of internet companies were transforming how goods and services were marketed, made, and sold.  In a deeply personal journey filled with practical takeaways from two plus decades of initiating change at the top levels of one of the largest corporations in the world, Comstock lays out the challenges, opportunities, tools, and practices needed to embrace change, whatever industry you are in, and make it part of every management decision.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49574328631569,"sku":"GOR009566086","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ WELL_READ \/ INTERNAL","offer_id":49638697926929,"sku":"GOR013034585","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":50362329465105,"sku":"CIN0753545721VG","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ LIKE_NEW \/ INTERNAL","offer_id":51478878159121,"sku":"GOR011709243","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ GOOD \/ SBYB","offer_id":51805290070289,"sku":"CIN0753545721G","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0753545721.jpg?v=1751449807"},{"product_id":"imagine-it-forward-book-beth-comstock-9780753545713","title":"Imagine It Forward","description":"Change is the only constant.  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