{"title":"Billy L Skinner","description":null,"products":[{"product_id":"soul-of-selling-book-billy-l-skinner-9780814478745","title":"Soul of Selling","description":"This volume shows how to replace high-pressure sales techniques with a proven human approach to building long-term customer relationships. Everyone prefers buying from someone they trust, but are customer relationships based on mutual respect really worth a saleman's time and effort? This book demonstrates the power of emotional skills in building a profitable sales career. It moves step-by-step through the pre-call planning phase, focusing on emotional \"linkage\" and customizing the call to the customer's needs. Readers learn how to: use conceptual methods and emotional skills such as empathy to assess and access the customer's value system; shape the presentation phase of the sales call based on where the customer is on the buying curve; and create a state of interdependence between salespeople and customers.","brand":"WoB","offers":[{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":49799640350993,"sku":"CIN0814478743VG","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ WELL_READ \/ INTERNAL","offer_id":51425977893137,"sku":"GOR014270364","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0814478743.jpg?v=1751329552"}],"url":"https:\/\/www.worldofbooks.com\/collections\/author-books-by-billy-l-skinner.oembed","provider":"World of Books ","version":"1.0","type":"link"}