{"title":"Bob Garfield","description":null,"products":[{"product_id":"can-t-buy-me-likesuperior-results-book-bob-garfield-9781591845775","title":"Can't Buy Me LikeSuperior Results","description":"As Lennon and McCartney wrote a half century ago, money can't buy you love. 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Are you ready to throw in the towel? Don't! This is your guidebook to reassembling our hyperpolarized American society in six (not-so-easy) steps, written by the cohost of WNYC's \u003ci\u003eOn the Media\u003c\/i\u003e.\u003c\/b\u003e\u003cbr\u003e \u003cbr\u003e As is often observed, Trump is a symptom of a virus that has been incubating for at least fifty years. But not often observed is where the virus is imbedded: in the psychic core of our identity. In \u003ci\u003eAmerican Manifesto: Saving Democracy from Villains, Vandals, and Ourselves\u003c\/i\u003e, popular media personality Bob Garfield examines the tragic confluence of the American preoccupation with identity and the catastrophic disintegration of the mass media.\u003cbr\u003e \u003cbr\u003e Garfield investigates how we've gotten to this moment when our identity is threatened by both the left and the right, when e pluribus unum is no longer a source of national pride, and why, when looking through this lens of identity, the rise of Trumpism is no surprise. Overlaying this crisis is the rise of the Facebook-Google duopoly and the filter bubble of social media, where identity is insular and immutable.\u003cbr\u003e \u003cbr\u003e But fear not! WNYC's \u003ci\u003eOn the Media\u003c\/i\u003e cohost Garfield has ideas about how we may counter the forces of fragmentation--the manifesto itself: six steps to take to reassemble our fractured society. A quick, fascinating read, \u003ci\u003eAmerican Manifesto\u003c\/i\u003e offers not only a vision of a country in extremis, but also a plan for how to address the ways in which our democracy is imperiled. Provocative, profound, and sometimes hilariously profane, \u003ci\u003eAmerican Manifesto\u003c\/i\u003e is a call to action like no other.","brand":"WoB","offers":[{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":50307104473361,"sku":"CIN1640092803VG","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ GOOD \/ SBYB","offer_id":52107316068625,"sku":"CIN1640092803G","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1640092803.jpg?v=1751376259"},{"product_id":"and-now-a-few-words-from-me-advertising-s-leading-critic-lays-down-the-law-once-book-bob-garfield-9780071441223","title":"And Now a Few Words From Me: Advertising's Leading Critic Lays Down the Law, Once and For All","description":"'\"And Now a Few Words from Me\" is a must read for all young people who want to get into advertising, and for all of us old people who want to get out' - Jerry Della Femina, author of \"From Those Wonderful Folks Who Gave You Pearl Harbor\". 'Garfield is going to piss a lot of people off, because he has the guts to tell it like it is' - Sergio Zyman, author of \"The End of Advertising as We Know It\". 'No one knows the ad biz - the good, the bad, and the ugly - better than Bob Garfield. This book offers sorely needed advice' - Jack Trout, author of \"A Genie's Wisdom\". 'What Bob Garfield achieves here - simultaneous seriousness and irreverence - is a very had thing to pull off' - Kurt Anderson, author of \"Turn of the Century\". Bob Garfield, author of \"Advertising Age's\" widely read column \"Ad Review,\" is the world's most influential advertising critic. And he is ticked off, wielding his pen like a flaming broadsword, striking out at rudeness, self-indulgence, irrelevance, irresponsibility, and outright sleaze. And \"Now a Few Words from Me\" is a primer, a volume of case studies, an earnest reflection, and a hilarious exercise in journalistic hell-raising. Amid his take-no-prisoners citations of ad failures, Garfield also lays out rules for good advertising - commonsense rules too often forgotten. Advertising may or may not get better as a result of Garfield's book, but it will never be the same.","brand":"WoB","offers":[{"title":"US \/ GOOD \/ SBYB","offer_id":50344062550289,"sku":"CIN0071441220G","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0071441220.jpg?v=1750779357"},{"product_id":"chaos-scenario-book-bob-garfield-9780984065103","title":"The Chaos Scenario","description":null,"brand":"WoB","offers":[{"title":"US \/ GOOD \/ SBYB","offer_id":50368285901073,"sku":"CIN0984065105G","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0984065105.jpg?v=1751299802"},{"product_id":"american-manifesto-book-bob-garfield-9781640094611","title":"American Manifesto","description":"\u003cb\u003eDo you fear for our democracy? Are you ready to throw in the towel? Don't! 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For almost two decades, Bob Garfield's \"Ad Review\" column in \"Advertising Age\" has been a weekly must-read in the marketing world. Garfield's sharp, witty observations have buoyed - and buried - thousands of campaigns. In \"And Now a Few Words from Me\", Garfield looks at today's advertising and decries the emperor's lack of clothing. Why has \"breaking the rules\" become such a virtue? What are the ten commandments of advertising that are virtually guaranteed to work - and almost universally ignored? Garfield asks the tough questions and provides piercing - and always dead-on accurate - answers.Lost in today's endless stream of fast-cut production and shock for shock's sake is the idea that advertising, at its essence, is about nothing more complex than communicating a convincing selling idea to a prospective customer. \"And Now a Few Words from Me\" reminds us that sound and fury alone have always - and will always - signified nothing. Using the uncompromising approach that has become his trademark, Bob Garfield calls for a return to the rules and discipline that make great advertising great.'Each year at least three hundred thousand ads are produced - maybe it's three million - and a shocking percentage of them violate the rules, too, under the pitiful, misguided belief that such is the road to Greatness. But that is not the road to Greatness. It is the road to Extreme Suckiness...' - From Chapter 1. Bob Garfield, the voice behind \"Advertising Age's\" widely-read column \"Ad Review,\" is today's most respected advertising critic. And right now Garfield is angry at how off-target - and just plain awful - an increasing percentage of ads that cross his desk have become. As Garfield himself writes, \"No wonder I drink.\" \"And Now a Few Words from Me\" is Garfield's call-to-arms. 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Rules that apply \"from TV to print to Internet to bas-relief molded in the sea-coastal sand.\" Rules that, if enforced, would compel advertising practitioners to swallow their bloated egos, return clients' rights to the forefront, and - once and for all - eliminate bad advertising from the face of the earth. \"And Now a Few Words from Me\" shines a blinding searchlight on what is wrong with today's advertising. 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