{"title":"Bob Mckercher","description":null,"products":[{"product_id":"cultural-tourism-book-bob-mckercher-9780415833974","title":"Cultural Tourism","description":"Cultural Tourism remains the only book to bridge the gap between cultural tourism and cultural and heritage management. The first edition illustrated how heritage and tourism goals can be integrated in a management and marketing framework to produce sustainable cultural tourism. The current edition takes this further to base the discussion of cultural tourism in the theory and practice of cultural and heritage management (CM and CHM), under the understanding that for tourism to thrive, a balanced approach to the resource base it uses must be maintained. An ‘umbrella approach’ to cultural tourism represents a unique feature of the book, proposing solutions to achieve an optimal outcome for all sectors.   Reflecting the many important developments in the field this new edition has been completely revised and updated in the following ways:  • New sections on tangible and intangible cultural heritage and world heritage sites.  • Expanded material on cultural tourism product development, the cultural tourism market and consumer behaviour, planning and delivery of exceptional experiences  • New case studies throughout drawn from cultural attractions in developing countries such as Southeast Asia, China, South Africa and the Pacific as well as from the developed world, particularly the United States, Britain, Japan, Singapore, Australia and Canada.  Written by experts in both tourism and cultural heritage management, this book will enable professionals and students to gain a better understanding of their own and each other’s roles in achieving sustainable cultural tourism. It provides a blueprint for producing top-quality, long-term cultural tourism products.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49655049191697,"sku":"GOR009055367","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ GOOD \/ INTERNAL","offer_id":49661358244113,"sku":"GOR013751687","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ LIKE_NEW \/ INTERNAL","offer_id":50309036146961,"sku":"GOR008391586","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ GOOD \/ SBYB","offer_id":50353327079697,"sku":"CIN0415833973G","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0415833973.jpg?v=1751427474"},{"product_id":"cultural-tourism-book-bob-mckercher-9780789011060","title":"Cultural Tourism","description":"Examine cultural tourism issues from both sides of the industry!Unique in concept and content, Cultural Tourism: The Partnership Between Tourism and Cultural Heritage Management examines the relationship between the sectors that represent opposite sides of the cultural tourism coin. While tourism professionals assess cultural assets for their profit potential, cultural heritage professionals judge the same assets for their intrinsic value. Sustainable cultural tourism can only occur when the two sides form a true partnership based on understanding and appreciation of each other's merits. The authors--one, a tourism specialist, the other, a cultural heritage management expert--present a model for a working partnership with mutual benefits, integrating management theory and practice from both disciplines.Cultural Tourism is the first book to combine the different perspectives of tourism management and cultural heritage management. It examines the role of tangible (physical evidence of culture) and intangible (continuing cultural practices, knowledge, and living experiences) heritage, describes the differences between cultural tourism products and cultural heritage assets, and develops a number of conceptual models, including a classification system for cultural tourists, indicators of tourism potential at cultural and heritage assets, and assessment criteria for cultural and heritage assets with tourism potential. Cultural Tourism examines the five main constituent elements involved in cultural tourism:     cultural and heritage assets in tourism sites such as the Royal Palace in Bangkok, the Cook Islands, and Alcatraz Prison in San Francisco.   tourism--what it is, how it works, and what makes it a success   five different types of cultural tourists   consumption of products, value adding, and commodification   integrating the first four elements to satisfy the tourist, meet the needs of the tourism industry, and conserve the intrinsic value of the asset  Though tourism and cultural heritage management professionals have mutual interests in the management, conservation, and presentation of cultural and heritage assets, the two sectors operate on parallel planes, maintaining an uneasy partnership with surprisingly little dialogue. Cultural Tourism provides professionals and students in each field with a better understanding of their own roles in the partnership, bridging the gap via sound planning, management, and marketing to produce top-quality, long-lasting cultural tourism products.  Now translated into simplified Chinese.","brand":"WoB","offers":[{"title":"US \/ GOOD \/ SBYB","offer_id":50365096362257,"sku":"CIN0789011069G","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":51028006043921,"sku":"GOR007036413","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":52493395886353,"sku":"CIN0789011069VG","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0789011069.jpg?v=1750882808"},{"product_id":"understanding-tourism-book-bob-mckercher-9781915097668","title":"Understanding Tourism","description":"Now in its second edition, Understanding Tourism: Concepts and theories 2nd edn  (formerly Tourism Theories: Concepts and models) has been fully revised and updated to reflect current thinking and include new case studies and material on:  •\tInternational tourism and the political economy of tourism •\tThe quest for sustainability and the net zero imperative •\tHow tourists consume a destination •\tCrisis and resilience in a COVID-adapted world  It is a comprehensive and cohesive text that develops a series of key ideas that deepens understanding and encourages critical thinking. Divided into six parts, and using user friendly language and case studies to contextualise, it takes the reader through the important key theories, models and concepts of tourism, ensuring clear understanding and the ability for critical thinking.   Additional resources consist of web links, online videos and teaching reference materials. These can be found at www.goodfellowpublishers.com\/TTCM from Academy fellows and other academic links explaining the ideas in the book.   A must-have text for tourism and hospitality studies both at years 2\/3 undergraduate and post graduate levels.","brand":"WoB","offers":[{"title":"GB \/ NEW \/ INGRAM","offer_id":52665033359633,"sku":"NLS9781915097668","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9781915097668.jpg?v=1762276230"},{"product_id":"tourism-theories-concepts-and-models-book-bob-mckercher-9781911635352","title":"Tourism Theories, Concepts and Models","description":"A critical overview of the core theories, concepts and ideas that have shaped the way we think about tourism. Divided into six parts, it looks at the important key theories, models and concepts, ensuring clear understanding and the ability for critical thinking.","brand":"WoB","offers":[{"title":"GB \/ NEW \/ INGRAM","offer_id":52665062097169,"sku":"NLS9781911635352","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9781911635352.jpg?v=1762276305"}],"url":"https:\/\/www.worldofbooks.com\/collections\/author-books-by-bob-mckercher.oembed","provider":"World of Books ","version":"1.0","type":"link"}