{"title":"Bob Pearson","description":"\u003cp\u003eDelve into the world of Bob Pearson. Explore tales of adventure, mystery, and suspense. Perfect for readers seeking thrilling plots and unforgettable characters. Start your journey today!\u003c\/p\u003e","products":[{"product_id":"storytizing-book-bob-pearson-9780692598146","title":"Storytizing","description":"\u003cp\u003eWith the boom of e-commerce and social\u003c\/p\u003e\u003cp\u003emedia, companies no longer hold primary\u003cbr\u003e control over their brand message. They now\u003cbr\u003e share that power with customers.\u003cbr\u003e That shift means companies must create agile\u003cbr\u003e marketing campaigns that solicit the feedback\u003cbr\u003e and participation of key influencers. In this new\u003cbr\u003e day and age, businesses and their customers tell\u003cbr\u003e the story collectively--advertising is pass ; welcome\u003cbr\u003e to Storytizing.\u003cbr\u003e Storytizing explains how marketing professionals\u003cbr\u003e can employ sophisticated new tools to\u003cbr\u003e better understand how brand messages proliferate\u003cbr\u003e and who helps shape them. Using interviews, \u003cbr\u003e anecdotes and lessons generated through his vast\u003cbr\u003e experience with Fortune 500 leaders, Pearson\u003cbr\u003e shows how firms can identify the customers and\u003cbr\u003e trends that shape their brand's story. Through\u003cbr\u003e those insights, Storytizing will help companies: \u003cbr\u003e   Develop an Audience Architecture that\u003cbr\u003e provides a predictive view of how to align your\u003cbr\u003e story with your audience, as well as show how\u003cbr\u003e messages evolve in real time\u003cbr\u003e   Use sophisticated tools and big data to\u003cbr\u003e segment the market into those who lead, those\u003cbr\u003e who share and those who lurk and learn\u003cbr\u003e   Deploy similar tools to help transform your\u003cbr\u003e employees into influential brand ambassadors\u003cbr\u003e   Learn from the experiences of peers, with\u003cbr\u003e contributions from some of the world's top\u003cbr\u003e marketing professionals\u003cbr\u003e In his first book, PreCommerce, Pearson\u003cbr\u003e showed that companies must engage directly\u003cbr\u003e with customers. Now this book lays out the increasingly\u003cbr\u003e sophisticated strategies companies\u003cbr\u003e must deploy to create, shape and sustain their\u003cbr\u003e brand message in this new Storytizing era.\u003c\/p\u003e","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49655408492817,"sku":"GOR011909642","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ GOOD \/ SBYB","offer_id":50274010235153,"sku":"CIN0692598146G","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":50357817311505,"sku":"CIN0692598146VG","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ NEW \/ INGRAM","offer_id":51006052794641,"sku":"NIN9780692598146","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ NEW \/ GARDNERS","offer_id":51630300758289,"sku":"NGR9780692598146","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0692598146.jpg?v=1751360082"},{"product_id":"countering-hate-book-bob-pearson-9780999662304","title":"Countering Hate","description":"\"We all start out the same. Whether born in Damascus or Detroit, human beings begin life with similar DNA, common instincts for survival and a basic desire to learn and explore. We dont all end up the same. Every day we hear of people who try to disrupt our world, often violently.  Why? What is happening to our youth? Extremists never stop trying to find the next young recruit. They are smarter, more technically savvy and organized than we often give them credit for being. What are they doing well and what can we learn from these insights?  Are we organized the right way to fight extremists? Are we thinking the right way?  Are we basing decisions on the most effective models?   Pearson and Ullah join as co-authors to provide a mashup of their combined expertise  years of shaping behavior for the worlds top brands with years of countering terrorism. Inspired by classes taught at the U.S. State Department on the subject of countering terrorism and dealing with disinformation campaigns, the authors have written a book that is part call to action and part innovation lab for those who want to make a difference. They are joined by a wide-range of global leaders who provide their insights related to hate and extremism. The books goal is to trigger new ideas on how leaders can partner worldwide to make our world a safer and more productive place over the long-term. One team, one world We all start out the same.  Whether born in Damascus or Detroit, human beings begin life with similar DNA, common instincts for survival and a basic desire to learn and explore. We dont all end up the same. Every day we hear of people who try to disrupt our world, often violently. Why? What is happening to our youth? Extremists never stop trying to find the next young recruit. They are smarter, more technically savvy and organized than we often give them credit for being. What are they doing well and what can we learn from these insights?  Are we organized the right way to fight extremists? Are we thinking the right way?  Are we basing decisions on the most effective models? Pearson and Ullah join as co-authors to provide a mashup of their combined expertise  years of shaping behavior for the worlds top brands with years of countering terrorism.   Inspired by classes taught at the U.S. State Department on the subject of countering terrorism and dealing with disinformation campaigns, the authors have written a book that is part call to action and part innovation lab for those who want to make a difference. They are joined by a wide-range of global leaders who provide their insights related to hate and extremism. The books goal is to trigger new ideas on how leaders can partner worldwide to make our world a safer and more productive place over the long-term.  One team, one world\"","brand":"WoB","offers":[{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":50324579614993,"sku":"CIN0999662309VG","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ LIKE_NEW \/ INTERNAL","offer_id":50536169505041,"sku":"GOR013988594","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ GOOD \/ SBYB","offer_id":51768180474129,"sku":"CIN0999662309G","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ LIKE_NEW \/ SBYB","offer_id":51888751051025,"sku":"CIN0999662309LN","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0999662309.jpg?v=1751436611"},{"product_id":"stinky-s-tales-growing-up-in-a-small-village-in-1940-s-and-1950-s-book-bob-pearson-9781594576966","title":"Stinky's Tales: Growing Up in a Small Village in 1940's and 1950's","description":null,"brand":"WoB","offers":[{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":50384379216145,"sku":"CIN1594576963VG","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1594576963.jpg?v=1750926985"},{"product_id":"pre-commerce-book-bob-pearson-9780470928448","title":"Pre-Commerce","description":"Ideas for leaders to engage directly with customers to shape their brand and marketplace success Since its debut E-commerce has been centered on the transaction, which represents less than one percent of the time we spend online.  Now, we are entering the era of Pre-Commerce where customers make their own decision to buy or support a brand before the transaction. Pre-Commerce explains how the exploding use of social media channels has fundamentally changed the way customers go about making their purchasing decisions, how they educate themselves and why they choose to support certain brands above others. It shows what executives must do to re-create the way their companies interact with and learn from their customers, employees and competitors. It includes exclusive interviews and anecdotes Pearson has conducted or experienced with numerous influential C-suite executives during his time as leader of Dell s global social media team and as a consultant to Fortune 1000 companies, worldwide. * Offers a step-by-step process for leaders to apply this knowledge to begin transforming their companies, right now * Begins with a foreword from Mark Addicks, Chief Marketing Officer, General Mills * Over 25 Fortune 500 executives interviewed, including special side-bar interviews with Michael Dell and Marc Benioff * Explores the concept of \"Pre-commerce\"--the customer's decision making happens well before a transaction takes place and continues after the transaction, representing 99% of time spent online, often outside a company s reach today * Shows how to build internal employee networks and how to take your first and most important steps to integrate social media throughout your company. Pearson reveals that the best ideas are often free and the technology needed is rarely a cost-issue. Instead, it's a matter of the top executive deciding to adopt a new way of engaging directly with its customers.","brand":"WoB","offers":[{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":50524185035025,"sku":"CIN0470928441VG","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ GOOD \/ SBYB","offer_id":51325346218257,"sku":"CIN0470928441G","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0470928441.jpg?v=1751166965"},{"product_id":"firm-beliefs-book-bob-pearson-9798988231509","title":"Firm Beliefs","description":null,"brand":"WoB","offers":[{"title":"- \/ - \/ -","offer_id":51733648113937,"sku":"","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":51733648376081,"sku":"GOR014383784","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/B0C7YYKRJQ.jpg?v=1751287527"},{"product_id":"stinky-goes-to-college-book-bob-pearson-9781483420264","title":"Stinky Goes to College","description":"In 1956, Bob Stinky Pearson began attending college. From that time until the present, he has always been connected to higher education in some way, as a student, teacher, coach, and administrator at various colleges and universities around the United States. In this second volume of his memoirs, Pearson picks up his life's story at the start of his college career, at Michigan State. He graduated from Brockport State in 1960, and what followed was a fifty-four-year career in university-level education and administration. Pearson shares nearly one hundred humorous and interesting moments and anecdotes from his collegiate and professional life, recalling many of the best and brightest students and coworkers whom he encountered along the way. Offering self-deprecating humor and inspiring insights, this memoir provides reflections, recollections, and teachable moments from a career spent in America's colleges.","brand":"WoB","offers":[{"title":"- \/ - \/ INTERNAL","offer_id":52632195072273,"sku":null,"price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ WELL_READ \/ SBYB","offer_id":52632195268881,"sku":"CIN1483420264A","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9781483420264.jpg?v=1761838458"},{"product_id":"compass-book-bob-pearson-9781737796435","title":"The Compass","description":"In a world rewritten by artificial intelligence, leaders need more than tools-they need direction. The Compass reveals a new model for leadership that blends human judgment, machine intelligence, organizational design, and strategic imagination. AI is not here to replace leaders-it's here to amplify the ones who know how to use it. Bob Pearson provides the roadmap for navigating risk, communications, creativity, workflows, ethics, and the future of knowledge. This is a book about clarity in chaos, about designing intelligence systems that help organizations think faster and act smarter. Whether you're a CEO, policymaker, educator, or creator, The Compass equips you to lead in the most transformative decade in human history.","brand":"WoB","offers":[{"title":"- \/ - \/ INTERNAL","offer_id":53238574907665,"sku":null,"price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ NEW \/ INGRAM","offer_id":53238574940433,"sku":"NIN9781737796435","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9781737796435.jpg?v=1773314413"}],"url":"https:\/\/www.worldofbooks.com\/collections\/author-books-by-bob-pearson.oembed","provider":"World of Books ","version":"1.0","type":"link"}