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You Gotta Have Balls details Steiner's multiple entrepreneurial adventures, where he has both learned and taught others his fair share of \"rules.\" Along the way, he developed some of the most innovative approaches to business methods that many of today's companies would be wise to observe and employ themselves. You Gotta Have Balls follows Steiner on his pathway to success by demonstrating the business philosophies that allowed him to become the powerful magnate that he is. These ideals include: * First to market is everything * Ask \"What Else?\" when working with clients to enhance relationships and elicit more business * Don't expand just for the sake of expanding; do it in areas and industries where your passion lies * How to train employees while they're in the minor leagues to prepare them for the majors Learn to clearly identify ways to help others rather than sell to them, to align employees and partners with their strengths, and to discover a path where you're most likely to succeed.","brand":"WoB","offers":[{"title":"US \/ GOOD \/ SBYB","offer_id":50292083065105,"sku":"CIN1118172078G","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ WELL_READ \/ SBYB","offer_id":51331452240145,"sku":"CIN1118172078A","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":52942299037969,"sku":"CIN1118172078VG","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1118172078.jpg?v=1750951550"},{"product_id":"living-on-purpose-book-brandon-steiner-9781544512877","title":"Living on Purpose","description":"\u003cp\u003eCongratulations, you've reached the top of the ladder and the pinnacle of achievement  But before you celebrate, you should take a second look around. 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Drawing valuable lessons and strategies from the experiences of some of the world's most incredible people, this enlightening guide will allow you to reset, reenergize, and find even more happiness.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eIt's time to make a new commitment to yourself, your relationships, and your dreams.\u003cem\u003e \u003c\/em\u003e\u003cem\u003eLiving\u003c\/em\u003e\u003cem\u003e on \u003c\/em\u003e\u003cem\u003ePurpose\u003c\/em\u003e is your roadmap to the winner's circle.\u003c\/p\u003e","brand":"WoB","offers":[{"title":"US \/ GOOD \/ SBYB","offer_id":50378907779345,"sku":"CIN1544512872G","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ NEW \/ INGRAM","offer_id":51036648669457,"sku":"NIN9781544512877","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1544512872.jpg?v=1751341484"},{"product_id":"living-on-purpose-book-brandon-steiner-9781544512884","title":"Living on Purpose","description":"\u003cp\u003eCongratulations, you've reached the top of the ladder and the pinnacle of achievement  But before you celebrate, you should take a second look around. 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I needed to get in a car, patrol the streets, see with my own eyes the interactions that have been polarizing for as long as I've been alive.\u003c\/em\u003e\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eWhen sports marketing guru Brandon Steiner wants to know something, he goes to the source. For \u003cem\u003eThe Ride-Alongs, \u003c\/em\u003e he called upon the New York Police Department and rode along with officers across three different boroughs over a six-month period. 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