{"title":"Bruce M Mckinnon","description":null,"products":[{"product_id":"what-s-your-point-book-bruce-m-mckinnon-9781912863235","title":"What's Your Point?","description":"Points are good because they stick into things. This book helps you find yours. Every brand needs a point, a sharp definition of its purpose that will stick in people's minds. It stands to reason that a company that is aligned behind a shared point will have a better chance of success than one that isn't. However, this means making a choice about what that one point is, and making that choice can be can fiendishly hard to do. A Brand Strategy can do this. This book introduces the Brand Arrow, an easy to follow process to enable every reader to write their own brand strategy. Each Brand Arrow contains the vision, proposition, values, key messages and customer profiles that will ensure your brand's logo, website, social media, brochures and sales pitches find their target.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49535172673809,"sku":"GOR011221211","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ LIKE_NEW \/ INTERNAL","offer_id":49590811099409,"sku":"GOR011315335","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ GOOD \/ SBYB","offer_id":49896855896337,"sku":"CIN1912863235G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":49910418702609,"sku":"CIN1912863235VG","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1912863235.jpg?v=1776335088"},{"product_id":"what-s-your-point-the-brand-arrow-define-your-point-grow-your-brand-rare-book-bruce-m-mckinnon-1738688984dpb","title":"What's Your Point? The Brand Arrow - Define Your Point. Grow Your Brand","description":"\u003cp\u003e2019. First Edition. 195 pages. Signed by the author. Pictorial paperback. Signed by the author to title page, with illegible inscription. Includes various diagrams. Pages remain bright and clear with minimal tanning or foxing. Sporadic highlighting of passages.Binding is firm. Paper cover has minor wear with slight marks, creases, some sunning and modest edge wear.\u003c\/p\u003e","brand":"WoB","offers":[{"title":"GB \/ WELL_READ \/ INTERNAL","offer_id":51242529816849,"sku":"1738688984DPB","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1738688984DPB_1.jpg?v=1741085481"},{"product_id":"what-s-your-point-the-brand-arrow-define-your-point-grow-your-brand-rare-book-bruce-m-mckinnon-1737740765dpb","title":"What's Your Point?: The Brand Arrow - Define Your Point. Grow Your Brand","description":"\u003cp\u003e2019. First Printing. 200 pages. Signed by the author. Paperback book with pictorial cover. Signed by the author with dedication to first page. Pages and binding are presentable with no major defects. Minor issues present such as mild cracking, inscriptions, inserts, light foxing, tanning and thumb marking. Overall a good condition item. Paper cover has mild edge wear with light rubbing and creasing. Some light marking and tanning. Creased to front panel.\u003c\/p\u003e","brand":"WoB","offers":[{"title":"- \/ - \/ -","offer_id":51243144839441,"sku":"","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ GOOD \/ INTERNAL","offer_id":51243146379537,"sku":"1737740765DPB","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1737740765DPB_1.jpg?v=1741087542"}],"url":"https:\/\/www.worldofbooks.com\/collections\/author-books-by-bruce-m-mckinnon.oembed","provider":"World of Books ","version":"1.0","type":"link"}