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This practical and easy-to-follow reference will help you:  Develop a testing framework to meet your goals and objectives Improve your website and move more of your customers to action Select and categorize your products and services with a customer-centric view Optimize your landing pages and create copy that sells Choose the best test for a given application Reap the fullest benefits from your testing experience Increase conversions with over 250 testing ideas Save $25 on Google AdWords with coupon included in the book  Take the guesswork out of your online marketing efforts. Let  Always Be Testing: The Complete Guide to Google Website  Optimizer show you why you should test, how to test, and what to test on your site, and ultimately, help you discover what is best for your site and your bottom line.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49530764067089,"sku":"GOR003877828","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ GOOD \/ SBYB","offer_id":50479644082449,"sku":"CIN0470290633G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":51698320769297,"sku":"CIN0470290633VG","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0470290633.jpg?v=1751435454"},{"product_id":"call-to-action-book-bryan-eisenberg-9780785219651","title":"Call to Action","description":"New York Times best-selling authors Bryan and Jeffrey Eisenberg walk you through the five phases that comprise web site development, from the critical planning phase, through developing structure, momentum, and communication, to articulating value. 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Quella che viene descritta, anche attraverso le numerosissime riproduzioni dei capolavori esposti, e una valle di tesori pertinenti al patrimonio storico e artistico di un territorio e delle varie localita che idealmente si incontrarono in una zona transitata anche dalla via Francigena. La mostra e innovativa scrive Edoardo Speranza anche perche offre un confronto dei capolavori conservati in questi piccoli grandi musei con i loro omologhi custoditi a Firenze, Roma e Pisa. Di grande effetto, nel museo di Empoli, laccostamento tra l Annunciazione del Botticelli degli Uffizi e la sua versione locale, l Annunciazione di Francesco Botticini. Oppure, a Montespertoli, a fianco della locale Madonna col Bambino di Filippo Lippi, viene accostata la splendida sorella che ha lasciato temporaneamente le fastose sale di Palazzo Medici Riccardi. 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