{"title":"Cara Wrigley","description":null,"products":[{"product_id":"affected-book-cara-wrigley-9780730357018","title":"Affected","description":"\u003cp\u003e\u003cb\u003eHow can you create meaningful connections with customers in the digital space?\u003c\/b\u003e\u003ci\u003e \u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eThe rapid emergence of new technologies has revolutionized the way companies build relationships and interact with their customers. Today, it's more important than ever to have an emotional understanding of customers and how they feel about a product, service, or business, even when your primary interactions are via digital channels. \u003c\/p\u003e \u003cp\u003e\u003ci\u003eAffected\u003c\/i\u003e goes beyond influencing behaviors to understanding cognition and emotion as a way to better connect with customers in the digital space. In it, Wrigley and Straker offer a new approach--one that examines channel relationships and useful concepts for clarifying and refining the emotional meaning behind company strategy and their relationship to corresponding channels. Using case study examples from and over a decade of primary research in the area, they discuss the process and impact of such emotionally aware channel designs. Spanning entrepreneurial start-up techniques of wunderkind artist Cj Hendry through to the lucrative retail sector of luxury brand Burberry, this seminal book offers multi-channel design approach that can show companies how to select, design, and maintain digital engagements based on their strategy and industry needs.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eShows businesses how they can better understand and engage with customers digitally\u003c\/li\u003e \u003cli\u003eDemonstrates how to gain competitive advantage by integrating design methods into corporate strategy\u003c\/li\u003e \u003cli\u003eProvides multi-channel approaches for how businesses can select, design, and maintain digital engagements\u003c\/li\u003e \u003cli\u003eEstablishes a clear framework for analysing and applying the right strategy for your digital engagement                                                                                               \u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eConnecting and engaging with customers is pivotal to business success, but in the digital space the old methods just won't cut it. With \u003ci\u003eAffected\u003c\/i\u003e, you'll find the tools and techniques you need to find your customers where \u003ci\u003ethey\u003c\/i\u003e are.\u003c\/p\u003e","brand":"WoB","offers":[{"title":"GB \/ NEW \/ GARDNERS","offer_id":49743670804753,"sku":"NGR9780730357018","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0730357015.jpg?v=1750913272"},{"product_id":"design-innovation-and-integration-book-cara-wrigley-9789063696030","title":"Design Innovation and Integration","description":"Design Innovation and Integration is more than   just a toolkit; it is a guidebook for the industry leaders of tomorrow,   providing a holistic understanding of the approaches, practices and tools   required to integrate design strategically within an organisation.       Novel solutions are required to meet   complex problems, yet how to make these solutions a reality is rarely   addressed. This book expands on existing design toolkits to provide an   understanding of the principles and methods that underpin such tools and   align them with organisational strategy. The aim is not to equip readers with   a stocktake list of design tools, but to assist them to learn how to apply,   adapt and re-mould tools to best suit their needs. It also demonstrates the   more complex process of design integration, highlighting common pitfalls and   opportunities.       Drawing on over 10 years of   independent research, authors Straker, Wrigley, and Nusem share experiences   and outcomes (along with personal repartees) from their research, teaching   and pet projects.       The two key parts of this book, Design   Innovation and Design Integration, equip the reader with an understanding of   the theory encompassing these two areas. This book can be leveraged by   readers seeking to develop their own design approach and to implement design   in their organisation.       If you are looking to grow your   influence and create an environment in which design innovation can flourish,   then this book is for you.","brand":"WoB","offers":[{"title":"US \/ GOOD \/ SBYB","offer_id":50397853188369,"sku":"CIN9063696035G","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9063696035.jpg?v=1763634248"},{"product_id":"design-thinking-pedagogy-book-cara-wrigley-9781032279831","title":"Design Thinking Pedagogy","description":"The problems facing society today are complex, multifaceted, and require crossing multiple disciplinary boundaries. As such, these problems call for interdisciplinary collaboration, including new and different combinations of skills and knowledge. Currently, tertiary education providers are not well-positioned to develop these interdisciplinary capabilities at a rate commensurate with the speed of contemporary change. This book places design thinking as the catalyst to create change in the tertiary education sector and to build interdisciplinary skill sets that are required for the graduate of the future. By presenting a series of case studies and drawing on global experts in the field, this book investigates pedagogical approaches, disciplinary facilitation practice, curriculum integration, and a framework for understanding design thinking pedagogy within tertiary education. Focusing on how educational institutions can produce innovative graduates with the ability to traverse disciplinary constraints, this book will be essential reading for research students, academics, and industry practitioners.","brand":"WoB","offers":[{"title":"GB \/ NEW \/ GARDNERS","offer_id":50698238329105,"sku":"NGR9781032279831","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ NEW \/ INGRAM","offer_id":51225466110225,"sku":"NIN9781032279831","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ INGRAM","offer_id":52348466725137,"sku":"NLS9781032279831","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1032279834.jpg?v=1751205414"},{"product_id":"creativity-in-military-complexity-book-cara-wrigley-9781032819495","title":"Creativity in Military Complexity","description":"This work offers a groundbreaking exploration of the urgent need for creativity and innovation in contemporary military thought.  In an era characterised by the ceaseless flux of global dynamics, traditional paradigms of warfare have become increasingly obsolete. The pursuit of victory no longer lies in the fixation upon past conflicts but rather in the discerning assessment of and adaptation to the challenges that will shape the conflicts of tomorrow. This innovative work dissects the barriers that have thus far hindered the realisation of this potential. Furthermore, it challenges the status quo and advances a series of recommendations poised to steer international militaries towards success in the theatre of contemporary conflicts. Drawing from their extensive involvement with defence forces worldwide, the authors introduce concepts such as military design thinking as catalytic instruments of change. Through introspective reflections and real-world case studies, they present implications for mitigating cognitive biases, heralding a transformative epoch in military operations. It is this very transformation that furnishes militaries with the capacity to surge ahead of their adversaries, a capability proving to be indispensable in modern warfare.  Offering a well-illuminated path for military entities to adapt and flourish within an ever-evolving global landscape, this book will be of much interest to students of military studies, security studies, and international relations, as well as military professionals and leaders in the field.  The Open Access version of this book, available at http:\/\/www.taylorfrancis.com, has been made available under a Creative Commons Attribution-Non Commercial-No Derivatives (CC-BY-NC-ND) 4.0 license.","brand":"WoB","offers":[{"title":"- \/ - \/ -","offer_id":51215765537041,"sku":"","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ NEW \/ GARDNERS","offer_id":51215767535889,"sku":"NGR9781032819495","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ NEW \/ INGRAM","offer_id":52668062957841,"sku":"NLS9781032819495","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1032819499.jpg?v=1751080212"},{"product_id":"design-thinking-pedagogy-book-cara-wrigley-9780367438593","title":"Design Thinking Pedagogy","description":"The problems facing society today are complex, multifaceted, and require crossing multiple disciplinary boundaries. 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