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Burn the Business Plan punctures the myth of the cool, tech-savvy 20-something entrepreneur with nothing to lose and venture capital to burn, showing that most people who start businesses are juggling careers and mortgages just like you.   Burn the Business Plan is written to encourage you to get started. It demystifies the entrepreneurial process portrayed on television shows like Dragon's Den. It doesn't rely on largely irrelevant stories of overvalued tech startups, nor does it build on the largely mistaken narrative of a linear path from cold start to great success that is the essence of business planning, as taught in universities. This is the guide to starting and running a business that will actually work for the rest of us.  Burn the Business Plan is for regular people who just want practical, real-world advice on how to start and run a successful business. 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Nothing else can give the United States the necessary leverage to remain an economic superpower-not technology, education, basic manufacturing, or capital markets. The country's only unique advantage is its entrepreneurship. Schramm explores in depth the four key components of the American entrepreneurial imperative, and the profound impact they make on the way we conduct foreign affairs, lead companies, make personal job decisions, and run universities and foundations.\u003c\/p\u003e","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49625512608017,"sku":"GOR006037352","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ GOOD \/ INTERNAL","offer_id":49651996524817,"sku":"GOR008474858","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ GOOD \/ SBYB","offer_id":50095565406481,"sku":"CIN006084163XG","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ WELL_READ \/ SBYB","offer_id":50342900039953,"sku":"CIN006084163XA","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/006084163X.jpg?v=1751452204"},{"product_id":"burn-the-business-plan-book-carl-j-schramm-9781473606913","title":"Burn The Business Plan","description":"How would you like to get business startup advice straight from the man who co-founded Global Entrepreneurship Week and StartUp America? Well now you can.   Carl Schramm, the man described by The Economist as 'The Evangelist of Entrepreneurship', has written a myth-busting guide packed with tools and techniques to help you get your big idea off the ground.   Carl believes that entrepreneurship has been completely misrepresented by the media, business books, university programmes and MBA courses. He believes that the perception of what it takes to start a business no longer matches the reality - which is bad news for everyone because it stops great ideas coming to life.   Burn the Business Plan punctures the myth of the cool, tech-savvy 20-something entrepreneur with nothing to lose and venture capital to burn, showing that most people who start businesses are juggling careers and mortgages just like you.   Burn the Business Plan is written to encourage you to get started. It demystifies the entrepreneurial process portrayed on television shows like Dragon's Den. It doesn't rely on largely irrelevant stories of overvalued tech startups, nor does it build on the largely mistaken narrative of a linear path from cold start to great success that is the essence of business planning, as taught in universities. This is the guide to starting and running a business that will actually work for the rest of us.  Burn the Business Plan is for regular people who just want practical, real-world advice on how to start and run a successful business. 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Is it feasible for the American government to guarantee health care delivery for the nation's poor and elderly? What financial measures will be needed to realize an efficient health care system? How will advances in medical technology affect health care cost and delivery? how will the physician's role evolve over the next twenty years?","brand":"WoB","offers":[{"title":"US \/ WELL_READ \/ SBYB","offer_id":50351825158417,"sku":"CIN0393956717A","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":50952509882641,"sku":"CIN0393956717VG","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0393956717.jpg?v=1750910855"},{"product_id":"burn-the-business-plan-book-carl-j-schramm-9781476794372","title":"Burn the Business Plan","description":"\u003cb\u003eBusiness startup advice from the former president of the Ewing Marion Kaufmann Foundation and cofounder of Global Entrepreneurship Week and StartUp America, this \"thoughtful study of 'how businesses really start, grow, and prosper'...dispels quite a few business myths along the way\" (\u003ci\u003ePublishers Weekly\u003c\/i\u003e).\u003c\/b\u003e\u003cbr\u003e \u003cbr\u003e Carl Schramm, the man described by \u003ci\u003eThe Economist\u003c\/i\u003e as \"The Evangelist of Entrepreneurship,\" has written a myth-busting guide packed with tools and techniques to help you get your big idea off the ground. Schramm believes that entrepreneurship has been misrepresented by the media, business books, university programs, and MBA courses. For example, despite the emphasis on the business plan in most business schools, some of the most successful companies in history--Apple, Microsoft, Google, Facebook, and hundreds of others--achieved success before they ever had a business plan.\u003cbr\u003e \u003cbr\u003e \u003ci\u003eBurn the Business Plan\u003c\/i\u003e punctures the myth of the cool, tech-savvy twenty-something entrepreneur with nothing to lose and venture capital to burn. In fact most people who start businesses are juggling careers and mortgages just like you. The average entrepreneur is actually thirty-nine years old, and the success rate of entrepreneurs over forty is five times higher than that of those under age thirty. Entrepreneurs who come out of the corporate world often have discovered a need for a product or service and have valuable contacts to help them get started.\u003cbr\u003e \u003cbr\u003e Filled with stories of successful entrepreneurs who drew on real-life experience rather than academic coursework, \u003ci\u003eBurn the Business Plan\u003c\/i\u003e is the guide to starting and running a business that will actually work for the rest of us.","brand":"WoB","offers":[{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":50377881256209,"sku":"CIN1476794375VG","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ GOOD \/ SBYB","offer_id":50385154965777,"sku":"CIN1476794375G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ NEW \/ INGRAM","offer_id":52737752793361,"sku":"NIN9781476794372","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1476794375.jpg?v=1751147945"},{"product_id":"burn-the-business-plan-book-carl-j-schramm-9781476794358","title":"Burn the Business Plan","description":"The evangelist of entrepreneurship (\u003ci\u003eThe Economist\u003c\/i\u003e) reveals the true stories about how a range of entrepreneurs created their successful start-ups: hint, many of them never began with a business plan. \u003cp\u003e\u003c\/p\u003eBusiness schools teach that the most important prerequisite for starting a business is a business plan. Nonsense, says Carl Schramm in \u003ci\u003eBurn the Business Plan\u003c\/i\u003e, who for a decade headed the most important foundation devoted to entrepreneurship in this country. Microsoft, Apple, Facebook, and Google are just a few of the companies that began without one. \u003cp\u003e\u003c\/p\u003eSchramm explains that the importance of a business plan is only one of the many misconceptions about starting a company. Another is the myth of the kid genius--that all entrepreneurs are young software prodigies. In fact, the average entrepreneur is thirty-nine years old and has worked in corporate America for at least a decade. Schramm discusses why people with work experience in corporate America have an advantage as entrepreneurs. For one thing, they often have important contacts in the business world who may be customers for their new service or product. 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This is an important, motivating look at true success that dispels the myths and offers invaluable real-world advice on how to achieve your dreams.","brand":"WoB","offers":[{"title":"- \/ - \/ -","offer_id":51612333900049,"sku":"","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ GOOD \/ SBYB","offer_id":51612334031121,"sku":"CIN1476794359G","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":51629084573969,"sku":"CIN1476794359VG","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1476794359.jpg?v=1751085293"},{"product_id":"better-capitalism-book-carl-j-schramm-9780300146783","title":"Better Capitalism","description":"From two of the nation's leading economic thinkers, a concrete action plan to reignite the power of the U.S. economic system","brand":"WoB","offers":[{"title":"GB \/ NEW \/ INGRAM","offer_id":52613579866385,"sku":"NLS9780300146783","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9780300146783.jpg?v=1761518759"}],"url":"https:\/\/www.worldofbooks.com\/collections\/author-books-by-carl-j-schramm.oembed","provider":"World of Books ","version":"1.0","type":"link"}