{"title":"Carol J Pardun","description":null,"products":[{"product_id":"advertising-and-society-book-carol-j-pardun-9781405144100","title":"Advertising and Society","description":"Organized in a \"point\/counterpoint\" format, this up-to-date text examines the impact of advertising on society. It is designed to spark discussion and help students understand the complexities of the issues being presented. Ideal for the undergraduate and graduate alike, it features a unique balance between criticism and practice that is rarely found on the market today. * Organized in a unique, yet effective debate format designed to spark discussion -- even among audiences with little or no previous knowledge of the subject* Each chapter begins with an overview of the history and central issues surrounding a topic, and concludes with a summary of the arguments presented* Includes suggestions for further research, questions for discussion, paper topics, and a bibliography of additional readings* Offers an industry-based prospective, as opposed to a solely critical one* Written in an accessible style that lends substantial clarity to complex issues","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49578330423569,"sku":"GOR008278924","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1405144106.jpg?v=1750712707"},{"product_id":"advertising-and-society-book-carol-j-pardun-9780470673096","title":"Advertising and Society","description":"Now revised and updated to reflect the impact of emerging technologies, this new edition of Advertising and Society: Controversies and Consequences examines the evolution of advertising and its influence on society.      Expanded with five new chapters covering the impact of emerging technologies, including the evolution of Direct to Consumer (DTC) pharmaceutical advertising; product placement in various media; and the growing intrusiveness of Internet marketing Explores a broad range of topics including alcohol, tobacco, and sex in advertising; the pros and cons of negative political adverts; advergrames; and the use of stereotypes Examines the impact of advertising through its distinctive ‘point\/counterpoint’ format –designed to spark discussion and help students understand the complexities of the issues being presented Lends substantial clarity to the subject, uniquely balancing criticism and practice within one text Includes chapter-level overviews and summaries of the topic history and key issues, along with student-friendly features such as ideas for papers and questions for discussion","brand":"WoB","offers":[{"title":"US \/ GOOD \/ SBYB","offer_id":50354697928977,"sku":"CIN0470673095G","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ GOOD \/ INTERNAL","offer_id":50992645144849,"sku":"GOR014163295","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":51040966869265,"sku":"GOR014166426","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/189571205X.jpg?v=1751166897"},{"product_id":"advertising-account-planning-book-carol-j-pardun-9781538114070","title":"Advertising Account Planning","description":"Although there are numerous advertising texts available to the advertising student today, few focus solely on account planning and even fewer view the digital landscape as permeating every aspect of advertising. Advertising Account Planning in the Digital Media Landscape seeks to bridge that gap by providing a strategic understanding of what the account planner does, a thorough explanation of the kinds of research needed for the account planning process to be successful, and all explained within a digital media mindset.   Written in an engaging manner, Advertising Account Planning helps students understand the job of an account planner in this contemporary moment. From data analytics to building a creative brief, this core text systematically covers the tools and skills needed to be a successful advertising account planner.   Features:  Teaches advertising as consumer engagement using the POEM (paid, owned and earned media) modelCovers a range of research techniques including databases, free social media monitoring tools, and customer mapping and critical analysis of adsIllustrates the strategic process that culminates in developing the creative briefIncorporates interviews from industry professionals to give a sense of the actual jobIncludes assignments, discussions and additional readings","brand":"WoB","offers":[{"title":"- \/ - \/ -","offer_id":50921834316049,"sku":"","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ GOOD \/ SBYB","offer_id":50921836118289,"sku":"CIN1538114070G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":52658154995985,"sku":"GOR014577805","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1538114070.jpg?v=1751118167"}],"url":"https:\/\/www.worldofbooks.com\/collections\/author-books-by-carol-j-pardun.oembed","provider":"World of Books ","version":"1.0","type":"link"}