{"title":"Celia Gates","description":null,"products":[{"product_id":"from-brainwave-to-business-book-celia-gates-9780273744054","title":"From Brainwave to Business","description":"Shortlisted for the CMI Management Book of the Year, Innovation and Entrepreneurship Category   Award-winning entrepreneur, Celia Gates, shows you how to build a profitable business from your idea, from patenting and prototyping and marketing to sales.   This book offersadvice about business start-ups based on products as well as services. It takes you through prototyping and protecting your idea, in addition to covering all the areas you would usually find in a business start-up book, including raising finance, business planning, sales and marketing etc.   Based on the author’s own experience, it gives a realistic and honest understanding of the perils of setting up a business, combining practical advice with stories from the front line.    “If you are an Artist, Designer or Ideas Person looking to understand how a good idea can become a profitable business then this book will help you get off to a great start.”   Doug Richard, Dragon Investor, Founder of School for Start-ups   “Compelling insight and fantastic advice from someone who has been there and done it. I’d suggest this book as a must read for all would-be inventors.”   Jamie Oliver, freelance journalist (Financial Times, Daily Telegraph)","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49594701349137,"sku":"GOR003727252","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0273744054.jpg?v=1750973679"}],"url":"https:\/\/www.worldofbooks.com\/collections\/author-books-by-celia-gates.oembed","provider":"World of Books ","version":"1.0","type":"link"}