{"title":"Charles Blankson","description":null,"products":[{"product_id":"profiles-in-achievement-book-charles-blankson-9781662847271","title":"Profiles in Achievement","description":"I met Dr. Blankson by chance at the University of California Los Angeles Research Library over half a century ago and we have been friends since. This book, from history-making diplomats to university professors and beyond, provides an insight into the conditions that produced such remarkable individuals and should be a must-read for everyone looking for inspiration. David Tenenbaum Born in Cuba but emigrating to the United States since age 22, earning my Master of Arts degree in economics and a Ph.D. in urban and regional planning from the University of Southern California, I can relate to the persons whose lives have been documented by Dr. Charles Blankson in this remarkable collection. The efforts and accomplishments of every person profiled are awe-inspiring and should be an inspiration to many, regardless of nationality. Dr. Waldo Lopez-Aqueres The author, Dr. Charles Blankson, currently lives in Fontana, California.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49569350648081,"sku":"GOR013540199","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ NEW \/ INGRAM","offer_id":51044727652625,"sku":"NIN9781662847271","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1662847270.jpg?v=1750927873"},{"product_id":"branding-and-positioning-in-base-of-the-pyramid-markets-in-africa-book-charles-blankson-9780367777531","title":"Branding and Positioning in Base of the Pyramid Markets in Africa","description":"Brand management to sustain corporate reputation and customer loyalty is    essential for both multinationals and indigenous fi rms in Africa. This book    provides a practical overview of country branding and positioning activities    in Africa, based on a broad defi nition of base of the pyramid (BoP) marketing,    which includes both goods and services, as well as business-to-business marketing,    corporate branding, and country branding.    The text highlights branding strategies that can be adopted in BoP markets, as    well as marketing mix strategies appropriate for much of the continent. Taking    into account the role of social networks, culture, and religion, the book explores    avenues for developing and building competitive advantage, and how African    countries can leverage country branding as part of the development process.    The book is ideal for researchers, educators and advanced students in    international marketing, management, and brand strategy who are interested in    the unique branding characteristics of the African continent.","brand":"WoB","offers":[{"title":"- \/ - \/ INTERNAL","offer_id":52432400908561,"sku":null,"price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ NEW \/ INGRAM","offer_id":52432401563921,"sku":"NLS9780367777531","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9780367777531.jpg?v=1759174924"}],"url":"https:\/\/www.worldofbooks.com\/collections\/author-books-by-charles-blankson.oembed","provider":"World of Books ","version":"1.0","type":"link"}