{"title":"Chauncey Wilson","description":null,"products":[{"product_id":"user-experience-re-mastered-book-chauncey-wilson-9780123751140","title":"User Experience Re-Mastered","description":"Good user interface design isn't just about aesthetics or using the latest technology. Designers also need to ensure their product is offering an optimal user experience. This title takes tried and tested material from books in Morgan Kaufmann's Series in Interactive Technologies and presents it in typical project framework.","brand":"WoB","offers":[{"title":"US \/ GOOD \/ SBYB","offer_id":50344643068177,"sku":"CIN0123751144G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":50952563228945,"sku":"CIN0123751144VG","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0123751144.jpg?v=1751132095"},{"product_id":"interview-techniques-for-ux-practitioners-book-chauncey-wilson-9780124103931","title":"Interview Techniques for UX Practitioners","description":"Much of the work of user-centered design practitioners involves some type of interviewing. This book teaches readers about the three basic interview methods: structured interviews, semi-structured interviews, and unstructured interviews.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":51127264968977,"sku":"GOR008648037","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ INGRAM","offer_id":52125405970705,"sku":"NLS9780124103931","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0124103936.jpg?v=1751451928"},{"product_id":"user-interface-inspection-methods-book-chauncey-wilson-9780124103917","title":"User Interface Inspection Methods","description":"User Interface Inspection Methods succinctly covers five inspection methods: heuristic evaluation, perspective-based user interface inspection, cognitive walkthrough, pluralistic walkthrough, and formal usability inspections.     Heuristic evaluation is perhaps the best-known inspection method, requiring a group of evaluators to review a product against a set of general principles. The perspective-based user interface inspection is based on the principle that different perspectives will find different problems in a user interface. In the related persona-based inspection, colleagues assume the roles of personas and review the product based on the needs, background, tasks, and pain points of the different personas. The cognitive walkthrough focuses on ease of learning.    Most of the inspection methods do not require users; the main exception is the pluralistic walkthrough, in which a user is invited to provide feedback while members of a product team listen, observe the user, and ask questions.     After reading this book, you will be able to use these UI inspection methods with confidence and certainty.","brand":"WoB","offers":[{"title":"GB \/ NEW \/ INGRAM","offer_id":52125257138449,"sku":"NLS9780124103917","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9780124103917.jpg?v=1757463686"},{"product_id":"credible-checklists-and-quality-questionnaires-book-chauncey-wilson-9780124103924","title":"Credible Checklists and Quality Questionnaires","description":"Presents an examination of the critical but commonly overlooked checklist method. This book includes a chapter that discusses being mindful of the choice of words, order of questions and how early questions influence later questions, answer scales and how they impact the user response, questionnaire design, and more.","brand":"WoB","offers":[{"title":"- \/ - \/ INTERNAL","offer_id":52342414541073,"sku":null,"price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ NEW \/ INGRAM","offer_id":52342418243857,"sku":"NLS9780124103924","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9780124103924.jpg?v=1758172667"},{"product_id":"brainstorming-and-beyond-book-chauncey-wilson-9780124071575","title":"Brainstorming and Beyond","description":"Brainstorming and Beyond describes the techniques for generating ideas verbally, in writing, or through sketches. The first chapter focuses on brainstorming, the foundation method for ideation, which is a complex social process building off of social psychology principles, motivational constructs, and corporate culture. Brainstorming is commonly portrayed as an easy way to generate ideas, but in reality, it is a complex social process that is often flawed in ways that are not self-evident. Chapter 2 discusses Brainwriting, which is a variation on brainstorming in which each person writes ideas down on paper and then passes the paper to a new person who reads the first set of ideas and adds new ones. Since there is no group shouting out of ideas, strong facilitation skills are not required, and more often than not, Brainwriting results greatly exceed those of group brainstorming in a shorter time because ideas are generated in a parallel, rather than serial, fashion. Brainwriting is useful when time is limited, groups are hostile, or you are dealing with a culture where shouting out wild or divergent ideas might be difficult. Finally, in Chapter 3, readers learn about Braindrawing, a method of visual brainstorming that helps practitioners generate ideas for icons, other graphics, user interface layouts, or Web page designs. Each of these methods provides readers with ways to generate, present, and evaluate ideas so they can begin building a strong foundation for product success.","brand":"WoB","offers":[{"title":"GB \/ NEW \/ INGRAM","offer_id":52596808352017,"sku":"NLS9780124071575","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9780124071575.jpg?v=1761073226"}],"url":"https:\/\/www.worldofbooks.com\/collections\/author-books-by-chauncey-wilson.oembed","provider":"World of Books ","version":"1.0","type":"link"}