{"title":"Chris Mulhearn","description":null,"products":[{"product_id":"economics-for-business-book-chris-mulhearn-9780230271715","title":"Economics for Business","description":"Have you ever wondered how football clubs decide what to charge for match tickets? Or why people pay so much for designer T-shirts? Have you ever considered why new inventions are patented?  If the answer is 'yes' to any of these questions, then you have already been thinking about how economics works in business. Mulhearn and Vane's Economics for Business covers all the economics you need to know for getting to grips with the world of business. Clear and insightful, it encourages critical thinking while it entertains with humorous examples, satirical cartoons from Private Eye and a variety of case studies.  The second edition is fully up to date with all new material on:  * The credit crunch and its repercussions * Financial market failure, moral hazard and the uncertain relationship of government and business  * Cutting-edge economic theory, including behavioural economics, risk and information, and game theory * New markets and entrepreneurial opportunities created by technological change * The changing face of the global economy. New features include:  * One thing you should read (or watch): point you to one unusual source of an economic concept in action - from an extract of Roddy Doyle's The Van to a video on easyJet's business model * Reflecting on economics: delve deeper into economic concepts or highlight research from Nobel Prize-winning economists * Applying economics to business: explore economic underpinnings of current business issues, such as China's protection of its infant mobile phone industry * Business case studies: investigate economics at work in specific organizations, such as UK supermarket giant Tesco. Students: visit www.palgrave.com\/economics\/mulhearnvane for further resources such as interactive versions of important figures from the book accompanied with additional explanations, videos of the authors talking through key topics and providing more examples, extra business case studies, and much more. Lecturers: adopt the book now to gain access to a comprehensive testbank and a set of engaging PowerPoint presentations for your class.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49596336308497,"sku":"GOR005731349","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ GOOD \/ INTERNAL","offer_id":50961147953425,"sku":"GOR006683002","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0230271715.jpg?v=1750941106"},{"product_id":"economics-for-business-book-chris-mulhearn-9780333914762","title":"Economics for Business","description":"Economics for Business offers an interactive and illuminating interpretation of the economics that anyone studying business needs to understand. The book explains how firms, consumers and government interact in markets, and how, from a business perspective, the economy as a whole operates. Using numerous examples and case studies, Economics for Business brings economic ideas alive in a real world setting. Each chapter concludes with a series of questions and reflective exercises designed to reinforce and deepen the reader's understanding. The book gets right to the heart of the central economic debates shaping our society: Is the Euro a good idea? Can politicians be trusted to run the economy? Designed specifically to show the real-life relevance of economics to business students, Economics for Business provides a stimulating and flexible core-text for undergraduate and HND students. Also available is a companion website with extra features to accompany the text, please take a look by clicking below - http:\/\/www.palgrave.com\/foundations\/mulhearn\/","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49601791394065,"sku":"GOR001309511","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ GOOD \/ INTERNAL","offer_id":51365809324305,"sku":"GOR001564233","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0333914767.jpg?v=1751259249"},{"product_id":"economics-book-chris-mulhearn-9780333691830","title":"Economics","description":"An account of the issues facing all economies today. It presents the core material in a user friendly and accessible manner, motivating students to take an interest in economics and helping them to appreciate its relevance to the world in which they live. The text features: chapter overviews; on page glossary definitions; chapter summaries; self test questions, including questions for discussion; suggestions for further reading; and links to the Internet.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49647770992913,"sku":"GOR001794476","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0333691830.jpg?v=1750877606"},{"product_id":"economics-for-business-book-chris-mulhearn-9781352008210","title":"Economics for Business","description":"Written specifically for non-specialists, this textbook provides a rigorous and engaging introduction to economics in the context of the business world. Striking the perfect balance between theory and practical application, it draws on interesting real-world examples and case studies – from tech companies to football clubs – to demonstrate the relevance of key economic concepts and theories to business. Clear and insightful, it is packed with current data and innovative features to bring the subject to life for students. This edition is thoroughly updated to include coverage of topics such as market failure, austerity, international trade and Brexit.  The ideal textbook for undergraduate students studying economics on business and management degrees and for use on MBA courses.  New to this Edition: - Up-to-date coverage of important topics - A new appendix on the Aggregate Demand-Aggregate Supply (AD-AS) model in Chapter 9 - A wealth of new case studies and examples, for example, on US trade policy, the challenges involved in the UK leaving the EU, and the money supply in India  Accompanying online resources for this title can be found at bloomsburyonlineresources.com\/economics-for-business-4e. These resources are designed to support teaching and learning when using this textbook and are available at no extra cost.","brand":"WoB","offers":[{"title":"GB \/ NEW \/ GARDNERS","offer_id":49734781370641,"sku":"NGR9781352008210","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":50317085868305,"sku":"GOR010931429","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1352008211.jpg?v=1759229313"}],"url":"https:\/\/www.worldofbooks.com\/collections\/author-books-by-chris-mulhearn.oembed","provider":"World of Books ","version":"1.0","type":"link"}