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Based on extensive interviews with marketing, media and networking professionals at many of today's most admired brands and companies, The Social Media MBA in Practice provides you with detailed examples of the social media strategies in place at ADP, Allianz, Barclaycard, Cisco, Confused.com, Dell, Electrolux, F5, Getty Images, giffgaff, Go-Ahead Group, HCL, Hobart, Honda, Israel Foreign Office, LivingSocial, Macmillan, Nationwide, NHL Minnesota Wild, Nokia, Play.com, PwC, Rentokil, Sony Mobile and Xerox.    This book offers:     The most comprehensive set of \"blueprints\" available in one book for delivering social media strategies more successfully. Includes in-depth case studies packed with hand-on-advice that you can put to work in your company immediately. Covers all-important strategic social media activities - from improving relationships with customers to generating more sales, product testing to team building.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49579520721169,"sku":"GOR006383517","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ LIKE_NEW \/ INTERNAL","offer_id":49593456886033,"sku":"GOR008417006","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ GARDNERS","offer_id":50697283141905,"sku":"NGR9781118524541","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1118524543.jpg?v=1751422644"},{"product_id":"transactional-to-transformational-book-christer-holloman-9781119791287","title":"Transactional to Transformational","description":"Through a series of case studies you are invited to meet, and learn firsthand from, the people and teams that have delivered a number of very different innovations successfully across a diverse group of banks; big and small, long established and brand new, from the east and west!   Banks featured include: Bank of America, BBVA, Citi, Crédit Agricole, Danske Bank, Deutsche Bank, ING, J.P. Morgan, Lloyds Bank, Metro Bank, N26, National Australia Bank, Royal Bank of Canada, Santander, Standard Chartered and Swedbank.   This book will equip you with ideas, tools and actionable hands-on advice. You will discover the untold stories about how these banks delivered new solutions to consumers and businesses, products as well as services, across the spectrum of buy, build and partner.   Here are some of the innovation challenges you can overcome by learning from those that already did:     Working around legacy systems Limited tech resources and budget Secure budget and buy-in from the exec team Creating a culture that embrace innovation Compete with fintechs and big tech for new talent Validating actual customer demand Increasing speed to market whilst satisfying risk and compliance Retain control when partnering with third parties Making the right priorities When to shut something down   Once you have bought this book you can register on www.howbanksinnovate.com to access more in-depth material from all of the banks featured, full-length interviews and videos.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49584863117585,"sku":"GOR013323006","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ GOOD \/ SBYB","offer_id":50516602945809,"sku":"CIN1119791286G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ LIKE_NEW \/ INTERNAL","offer_id":51350318514449,"sku":"GOR013547326","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ INGRAM","offer_id":52477866508561,"sku":"NLS9781119791287","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ NEW \/ INGRAM","offer_id":52830842257681,"sku":"NIN9781119791287","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1119791286.jpg?v=1751427010"},{"product_id":"social-media-mba-guide-to-roi-book-christer-holloman-9781118844397","title":"The Social Media MBA Guide to ROI","description":"The first book to explain how you can measure social media ROI across multiple departments, for internal\/external social media based activities, as well as for new business models (product\/services). This book provides help in establishing a thorough social media plan, examining your goals, audience and channel strategy, before examining tools and techniques to measure social media metrics and key performance indicators. This book debunks the myth that ROI, web metrics and social media measuring is a ‘black art’, and makes it easy to understand and use, enabling the reader to create bespoke ROI metrics and improve the return on activity. Practical, straightforward and informed by the key principles which the author has explored in his Social Media MBA, this transformative look at ROI will inspire a move away from ‘Likes’, ‘Followers’ and ‘mentions’ and towards pounds, euros and dollars.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49594226147601,"sku":"GOR006025182","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ LIKE_NEW \/ INTERNAL","offer_id":50206627627281,"sku":"GOR013888724","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1118844394.jpg?v=1773314725"},{"product_id":"social-media-mba-book-christer-holloman-9781119963233","title":"The Social Media MBA","description":"Gives you the tools to make a difference to your organisation's social media strategy development and delivery going forward. 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Make sure your online presence is searchable, usable, buyable and profitable with How to Sell Online.","brand":"WoB","offers":[{"title":"GB \/ NEW \/ GARDNERS","offer_id":49731609461009,"sku":"NGR9781292148403","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ LIKE_NEW \/ INTERNAL","offer_id":50899539689745,"sku":"GOR008016936","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":51346213437713,"sku":"GOR008296083","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1292148403.jpg?v=1769682728"}],"url":"https:\/\/www.worldofbooks.com\/collections\/author-books-by-christer-holloman.oembed","provider":"World of Books ","version":"1.0","type":"link"}