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Claude Johnson has made it his mission to change that. An advocate fiercely committed to our history, for more than two decades Johnson has conducted interviews, mined archives, collected artifacts, and helped to preserve this historically important African American experience that otherwise would have been lost. The Black Fives is the result of his work, a landmark narrative history that braids together the stories of these forgotten pioneers and rewrites our understanding of the story of basketball.","brand":"WoB","offers":[{"title":"US \/ GOOD \/ SBYB","offer_id":49566138204433,"sku":"CIN1419744364G","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ NEW \/ GARDNERS","offer_id":49742692843793,"sku":"NGR9781419744365","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":51713980498193,"sku":"CIN1419744364VG","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":52809786097937,"sku":"GOR014625709","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ LIKE_NEW \/ INTERNAL","offer_id":52964172824849,"sku":"GOR014671592","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1419744364.jpg?v=1751442233"},{"product_id":"black-fives-book-claude-johnson-9781419749780","title":"The Black Fives","description":"Agroundbreaking, timely history of the largely unknown early days of Blackbasketball, bringing to life the trailblazing players, teams, and impresarios who made the game","brand":"WoB","offers":[{"title":"GB \/ NEW \/ GARDNERS","offer_id":49752167973137,"sku":"NGR9781419749780","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ GOOD \/ SBYB","offer_id":50185719120145,"sku":"CIN1419749781G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ NEW \/ INGRAM","offer_id":52511211749649,"sku":"NIN9781419749780","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1419749781.jpg?v=1750756225"},{"product_id":"jems-from-johnson-book-claude-johnson-9780595422616","title":"Jems from Johnson","description":"Effective Customer Relationship Management (CRM) begins with a customer's first contact---whether on the Internet, through a call center, or in a brick-and-mortar store. \u003ci\u003eJems from Johnson: A Guide to Successful Customer Relationship Management\u003c\/i\u003e provides an up-close look at the life cycle of the retailer-customer relationship. The quality of what follows the first contact, says author Claude Johnson, is every bit as important to your company's success as your product and your sales staff.  \u003cp\u003eSuccessful CRM is the art of amassing and using data effectively to identify your customers and communicate with them frequently in a style that is personalized and appropriate to their purchases. \u003c\/p\u003e \u003cp\u003e\u003ci\u003eJems\u003c\/i\u003e is a treasury of results-oriented CRM techniques geared to maximizing your profits while yielding you more---and more satisfied- customers. You'll discover: \u003c\/p\u003e -\u003cp\u003ehow target marketing of your product can save your company money \u003c\/p\u003e -\u003cp\u003ehow to increase your customer base by determining your company's target market \u003c\/p\u003e -\u003cp\u003ehow to identify your ideal customer---and those you should avoid \u003c\/p\u003e -\u003cp\u003ehow to populate your IT system with the best data and how to use it for the mutual benefit of your company and your customers \u003c\/p\u003e \u003cp\u003eYou'll also learn techniques for developing dynamic, multi-media communications that captivate and draw prospects, then nurture and retain them as customers. Let \u003ci\u003eJems from Johnson\u003c\/i\u003e show you how to get CRM right---from the first hello. \u003c\/p\u003e","brand":"WoB","offers":[{"title":"- \/ - \/ -","offer_id":51179792007441,"sku":"","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ NEW \/ INGRAM","offer_id":51179794399505,"sku":"NIN9780595422616","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ INGRAM","offer_id":52148091748625,"sku":"NLS9780595422616","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0595422616.jpg?v=1750699924"},{"product_id":"microwave-recipes-book-claude-johnson-9781802909340","title":"Microwave Recipes","description":null,"brand":"WoB","offers":[{"title":"- \/ - \/ INTERNAL","offer_id":52755388760337,"sku":null,"price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ NEW \/ INGRAM","offer_id":52755389415697,"sku":"NIN9781802909340","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9781802909340.jpg?v=1763573210"}],"url":"https:\/\/www.worldofbooks.com\/collections\/author-books-by-claude-johnson.oembed","provider":"World of Books ","version":"1.0","type":"link"}