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The profession has since alternated between parasite and indispensible marketing tool in the lucrative business of celebrity branding that has become a mainstay of popular culture. The most scandalous and memorable photographs of the stars that feed the media machine--from Jackie O to Britney Spears--are included, along with an assessment of the glamour and perils of life in the spotlight. Four leading paparazzi explain the risks of their profession, the factors that impact market value of celebrity snaps, and the tricks employed by both sides--from terrifying car chases to staged publicity stunts that maximize a star's visibility. 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