{"title":"Cliff Atkinson","description":null,"products":[{"product_id":"backchannel-book-cliff-atkinson-9780321659514","title":"The Backchannel","description":"Armed with laptops and smartphones, audiences today are no longer sitting quietly taking notes during live presentations. Instead, they’re carving out a new space in the room called the backchannel, where people are online searching for resources, checking your facts, and connecting with others inside the room and out.  When audiences are happy, the backchannel vastly extends the reach of ideas and creates a new sense of community and connectedness. But when they are unhappy, the intersection of frustrated audiences with unaware presenters can often create dramatic and public breakdowns of communication—and even mob mentality.  In this book, communications consultant Cliff Atkinson shows that if these new kinds of audience participation are embraced and the conversations properly handled, the outcome can be a new, more effective form of communicating. Whether you’re a host, presenter, or an audience member, Cliff will help you understand how this convergence of social forces is upending the presentation norm and how you can effectively manage the change.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49525450866961,"sku":"GOR006434143","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ GOOD \/ INTERNAL","offer_id":50810826752273,"sku":"GOR006306398","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":51323927593233,"sku":"CIN0321659511VG","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0321659511.jpg?v=1751133335"},{"product_id":"beyond-bullet-points-3rd-edition-book-cliff-atkinson-9780735627352","title":"Beyond Bullet Points, 3rd Edition","description":"Unlock the amazing story buried in your presentation-and forget boring bullet points forever! Fully updated for PowerPoint 2010, this widely acclaimed book shows how to transform your presentation-and increase your impact-using a three-step approach.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49580113133841,"sku":"GOR005647362","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ GOOD \/ SBYB","offer_id":50357770551569,"sku":"CIN0735627355G","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":50360257184017,"sku":"CIN0735627355VG","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ WELL_READ \/ SBYB","offer_id":51329856373009,"sku":"CIN0735627355A","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0735627355.jpg?v=1751168725"},{"product_id":"beyond-bullet-points-book-cliff-atkinson-9780735623873","title":"Beyond Bullet Points","description":"Unlock the amazing story buried in your presentation—and forget boring bullet points forever! Now updated for Microsoft Office PowerPoint 2007, this widely-acclaimed book includes seven new examples of compelling presentations from board room to classroom. Communications expert Cliff Atkinson guides you, step by step, through his revolutionary three-step method for increasing the impact of your presentations. You’ll discover how to combine classic storytelling techniques with the power of visual media to create a rich, engaging experience. Transform the way you create and deliver your critical message—and quickly bring your ideas to life!   FOCUS:   Learn how to distill and shape your best ideas into a crisp and compelling narrative.   CLARIFY:   Use a storyboard to illustrate your ideas, creating the right blend of message and media.   ENGAGE:   Move from merely reading your slides to creating a rich, connected experience with your audience—and increase your impact!   CD includes:     Cliff’s custom templates—build your story!  Quick reference checklists for compelling presentations  Complete eBook—plus bonus content!   For customers who purchase an ebook version of this title, instructions for downloading the CD files can be found in the ebook.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49609284157713,"sku":"GOR002445183","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ GOOD \/ SBYB","offer_id":49774387134737,"sku":"CIN0735623872G","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":50431510053137,"sku":"CIN0735623872VG","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ WELL_READ \/ SBYB","offer_id":52963204628753,"sku":"CIN0735623872A","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0735623872.jpg?v=1750700758"},{"product_id":"it-s-a-long-way-from-ferryhill-book-cliff-atkinson-9781504316293","title":"It's a Long Way from Ferryhill","description":null,"brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49628848455953,"sku":"GOR010867923","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ INGRAM","offer_id":52618549035281,"sku":"NLS9781504316293","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ NEW \/ INGRAM","offer_id":53338107642129,"sku":"NIN9781504316293","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1504316290.jpg?v=1750797096"},{"product_id":"beyond-bullet-points-book-cliff-atkinson-9780735620520","title":"Beyond Bullet Points","description":"Improve your presentations and increase your impact with 50 powerful, practical, and easy to apply techniques for Powerpoint.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49673898295569,"sku":"GOR001545006","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ LIKE_NEW \/ INTERNAL","offer_id":49772300960017,"sku":"GOR011838870","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ GOOD \/ SBYB","offer_id":50130284413201,"sku":"CIN0735620520G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ GOOD \/ INTERNAL","offer_id":51441022959889,"sku":"GOR002336836","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ WELL_READ \/ SBYB","offer_id":53230482522385,"sku":"CIN0735620520A","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0735620520.jpg?v=1751295399"},{"product_id":"beyond-bullet-points-book-cliff-atkinson-9781509305537","title":"Beyond Bullet Points","description":"Beyond Bullet Points, Fourth Edition    “Throw away those room-emptying, left-brain slides–and use Atkinson’s book to turn your PowerPoint presentation into an epic.” –Daniel H. Pink, author of Drive and A Whole New Mind         Think beyond bullet points–and amplify the impact of your message! Now in its fourth edition, this popular classic illuminates an innovative, step-by-step methodology designed to unlock the amazing visual story waiting to be released from your message. Communications expert Cliff Atkinson shows how to apply classic storytelling tenets and practical, research-based guidelines as you work with Microsoft PowerPoint–for memorable, meaningful, and persuasive visual stories. Change your approach–and transform your results!         Find your story thread  Create an emotional connection to increase your impact.         Cut through the clutter  Distill your message and get right to the point.              Bring your story to life  Storyboard your ideas, find your natural voice, and deliver a compelling presentation!","brand":"WoB","offers":[{"title":"US \/ GOOD \/ SBYB","offer_id":49777574052113,"sku":"CIN150930553XG","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":50430286135569,"sku":"CIN150930553XVG","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":50629299831057,"sku":"GOR009894230","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ NEW \/ INGRAM","offer_id":52111675818257,"sku":"NIN9781509305537","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/150930553X.jpg?v=1779961718"}],"url":"https:\/\/www.worldofbooks.com\/collections\/author-books-by-cliff-atkinson.oembed","provider":"World of Books ","version":"1.0","type":"link"}