{"title":"Clifford G Christians","description":"\u003cp\u003eDelve into the scholarly world of Clifford G. Christians, exploring media ethics and communication theory. His insightful works offer a vital perspective on the moral dimensions of media and its impact on society.\u003c\/p\u003e","products":[{"product_id":"communication-theories-in-a-multicultural-world-book-clifford-g-christians-9781433123054","title":"Communication Theories in a Multicultural World","description":"This volume is an up-to-date account of communication theories from around the world.    Authored by a group of eminent scholars, each chapter is a history and state-of-the-art description of the major issues in international communication theory.   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The roster of thinkers is gender inclusive, ethnically diverse, and spans a broad range of time and geography to challenge the misperception that moral theory is dominated by Western males.These profiles challenge us not to give up on moral thinking in our day but to take seriously the abundance of good ideas in ethics that the human race provides. They speak to real-life struggles by applying to such trials the lasting quality of foundational thought. Many of the root values to which they appeal are cross-cultural, even universal.Exemplifying these five ethical perspectives through more than two dozen mentors provides today's communicators with a solid grounding of key ideas for improving discussion and attaining social progress in their lives and work. 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This text provides a comprehensive introduction to the theoretical principles of ethical philosophies, facilitating ethical awareness. It introduces the Potter Box, with its four dimensions of moral analysis, to provide a framework for exploring the steps in moral reasoning and analyzing the cases. Focusing on a wide spectrum of ethical issues faced by media practitioners, the cases in this Eleventh Edition include the most recent issues in journalism, broadcasting, advertising, public relations and entertainment. Cases touch on issues and places worldwide, from Al Jazeera to the Xinhua News Agency, from Nigerian \"brown envelopes\" to PR professional standards in South Africa. Racially divisive language comes up in different communication contexts, as does celebrity influence on culture.  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