{"title":"Clifford Nass","description":null,"products":[{"product_id":"man-who-lied-to-his-laptop-book-clifford-nass-9781617230042","title":"The Man Who Lied To His Laptop","description":"\u003cb\u003eCounterintuitive insights about building successful relationships- based on research into human-computer interaction.\u003c\/b\u003e\u003cbr\u003e \u003cbr\u003e Books like \u003ci\u003ePredictably Irrational\u003c\/i\u003e and \u003ci\u003eSway\u003c\/i\u003e have revolutionized how we view human behavior. Now, Stanford professor Clifford Nass has discovered a set of rules for effective human relationships, drawn from an unlikely source- his study of our interactions with computers.\u003cbr\u003e \u003cbr\u003e Based on his decades of research, Nass demonstrates that-although we might deny it-we treat computers and other devices like people- we empathize with them, argue with them, form bonds with them. We even lie to them to protect their feelings.\u003cbr\u003e \u003cbr\u003e This fundamental revelation has led to groundbreaking research on how people should behave with one another. Nass's research shows that- \u003cul\u003e \u003cli\u003eMixing criticism and praise is a wildly ineffective method of evaluation\u003c\/li\u003e \u003cli\u003eFlattery works-even when the recipient knows it's fake\u003c\/li\u003e \u003cli\u003eIntroverts and extroverts are each best at selling to one of their own\u003c\/li\u003e \u003c\/ul\u003e Nass's discoveries provide nothing less than a new blueprint for successful human relationships.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49531991130385,"sku":"GOR007559851","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ GOOD \/ SBYB","offer_id":50246434488593,"sku":"CIN1617230049G","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ WELL_READ \/ SBYB","offer_id":50395679490321,"sku":"CIN1617230049A","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ NEW \/ INGRAM","offer_id":51039973605649,"sku":"NIN9781617230042","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":51768367415569,"sku":"CIN1617230049VG","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ NEW \/ INGRAM","offer_id":52431135080721,"sku":"NLS9781617230042","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1617230049.jpg?v=1751342464"},{"product_id":"man-who-lied-to-his-laptop-book-clifford-nass-9781617230011","title":"The Man Who Lied To His Laptop","description":"Books like Predictably Irrational and Sway have revolutionised the way people view human behaviour. Now Professor Clifford Nass has discovered a set of rules for effective human relationships, drawn from an unlikely source: his study of people's interactions with computers. Based on decades of research, Nass demonstrates that people treat computers and other devices like people, empathising with them, arguing with them and forming bonds with them. Nass's discoveries provide nothing less than a new blueprint for successful human relationships.","brand":"WoB","offers":[{"title":"GB \/ LIKE_NEW \/ INTERNAL","offer_id":49533626089745,"sku":"GOR013427831","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ GOOD \/ SBYB","offer_id":50959739191569,"sku":"CIN1617230014G","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ WELL_READ \/ SBYB","offer_id":52633679954193,"sku":"CIN1617230014A","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":52649258483985,"sku":"GOR002898068","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":52815873310993,"sku":"CIN1617230014VG","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1617230014.jpg?v=1750992401"},{"product_id":"media-equation-book-clifford-nass-9781575860534","title":"The Media Equation","description":"\u003cdiv\u003eCan human beings relate to computer or television programs in the same way they relate to other human beings? Based on numerous psychological studies, this book concludes that people not only can but \u003ci\u003edo\u003c\/i\u003e treat computers, televisions, and new media as real people and places. Studies demonstrate that people are \"polite\" to computers; that they treat computers with female voices differently than \"male\" ones; that large faces on a screen can invade our personal space; and that on-screen and real-life motion can provoke the same physical responses. Using everyday language to engage readers interested in psychology, communication, and computer technology, Reeves and Nass detail how this knowledge can help in designing a wide range of media.\u003c\/div\u003e","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49618610553105,"sku":"GOR001944366","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ GOOD \/ INTERNAL","offer_id":49649916018961,"sku":"GOR002679573","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ GOOD \/ SBYB","offer_id":49654690218257,"sku":"CIN1575860538G","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ LIKE_NEW \/ INTERNAL","offer_id":50894893220113,"sku":"GOR010971393","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":51691485561105,"sku":"CIN1575860538VG","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1575860538.jpg?v=1751087809"},{"product_id":"the-man-who-lied-to-his-laptop-what-machines-teach-us-about-human-relationships-cd-9781596594616","title":"The Man Who Lied to His Laptop","description":"Lying to a laptop so we don't hurt its feelings; yelling at a GPS in frustration; feeling flattered by random praise from a computer-people act strangely around artificial intelligence. \u003cp\u003e\u003c\/p\u003eStranger still that how we act around computers is so similar to how we act towards other people, and that we can learn a lot about human interaction from how we respond to computers. \u003cp\u003e\u003c\/p\u003ePioneering researcher Clifford Nass has done numerous experiments centered around human\/computer interaction that not only expose the similarities between how we act towards technology and how we act toward people, but illuminate the surprising nature of person-to-person interactions. \u003cp\u003e\u003c\/p\u003eNass has been able to show that, from flattery to empathy to loyalty, many aspects of human behavior and emotion are identical whether we're dealing with computers or people. Based on his findings, Nass has developed rules for successful relationships in any area of life. For instance: \u003cbr\u003e \u003cul\u003e Don't smile to soften criticism-match your delivery to your content for best results Crack jokes-innocent humor makes people happier with their work without harming their efficiency (and the joke doesn't even have to be funny ) Empathize-acting happy around a sad person (or vice versa) makes that person perform demonstrably worse at task\u003c\/ul\u003e \u003cbr\u003eThe way we treat computers has deep ramifications for everything from praise and criticism to credibility to team-building. Nass is pushing into the next frontier of behavioral science.","brand":"WoB","offers":[{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":50384207053073,"sku":"CIN1596594616VG","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1596594616.jpg?v=1751375109"},{"product_id":"wired-for-speech-book-clifford-nass-9780262640657","title":"Wired for Speech","description":"\u003cb\u003eHow interactive voice-based technology can tap into the automatic and powerful responses all speech--whether from human or machine--evokes.\u003c\/b\u003e \u003cp\u003eInterfaces that talk and listen are populating computers, cars, call centers, and even home appliances and toys, but voice interfaces invariably frustrate rather than help. In \u003ci\u003eWired for Speech\u003c\/i\u003e, Clifford Nass and Scott Brave reveal how interactive voice technologies can readily and effectively tap into the automatic responses all speech--whether from human or machine--evokes. \u003ci\u003eWired for Speech\u003c\/i\u003e demonstrates that people are \"voice-activated\": we respond to voice technologies as we respond to actual people and behave as we would in any social situation. By leveraging this powerful finding, voice interfaces can truly emerge as the next frontier for efficient, user-friendly technology.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eWired for Speech\u003c\/i\u003e presents new theories and experiments and applies them to critical issues concerning how people interact with technology-based voices. It considers how people respond to a female voice in e-commerce (does stereotyping matter?), how a car's voice can promote safer driving (are \"happy\" cars better cars?), whether synthetic voices have personality and emotion (is sounding like a person always good?), whether an automated call center should apologize when it cannot understand a spoken request (\"To Err is Interface; To Blame, Complex\"), and much more. Nass and Brave's deep understanding of both social science and design, drawn from ten years of research at Nass's Stanford laboratory, produces results that often challenge conventional wisdom and common design practices. These insights will help designers and marketers build better interfaces, scientists construct better theories, and everyone gain better understandings of the future of the machines that speak with us.\u003c\/p\u003e","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":50670721597713,"sku":"GOR002797376","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ GOOD \/ SBYB","offer_id":51423571837201,"sku":"CIN0262640651G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ GARDNERS","offer_id":51552112935185,"sku":"NGR9780262640657","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ GOOD \/ INTERNAL","offer_id":51824156246289,"sku":"GOR014413202","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ INGRAM","offer_id":52332464177425,"sku":"NLS9780262640657","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0262640651.jpg?v=1751195547"}],"url":"https:\/\/www.worldofbooks.com\/collections\/author-books-by-clifford-nass.oembed","provider":"World of Books ","version":"1.0","type":"link"}