{"title":"Clotaire Rapaille","description":null,"products":[{"product_id":"culture-code-book-clotaire-rapaille-9780767920575","title":"The Culture Code","description":"Why are people around the world so very different? What makes us live, buy, even love as we do? The answers are in the codes.\u003cbr\u003e \u003cbr\u003e In \u003ci\u003eThe Culture Code\u003c\/i\u003e, internationally revered cultural anthropologist and marketing expert Clotaire Rapaille reveals for the first time the techniques he has used to improve profitability and practices for dozens of Fortune 100 companies. His groundbreaking revelations shed light not just on business but on the way every human being acts and lives around the world.\u003cbr\u003e \u003cbr\u003e Rapaille's breakthrough notion is that we acquire a silent system of codes as we grow up within our culture. 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What makes us live, buy, even love as we do? The answers are in the codes. \u003cp\u003e\u003c\/p\u003eIn \u003ci\u003eThe Culture Code\u003c\/i\u003e, internationally revered cultural anthropologist and marketing expert Clotaire Rapaille reveals for the first time the techniques he has used to improve profitability and practices for dozens of Fortune 100 companies. His groundbreaking revelations shed light not just on business but on the way every human being acts and lives around the world. \u003cp\u003e\u003c\/p\u003eRapaille's breakthrough notion is that we acquire a silent system of codes as we grow up within our culture. These codes--the Culture Code--are what make us American, or German, or French, and they invisibly shape how we behave in our personal lives, even when we are completely unaware of our motives. 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And now, in \u003ci\u003eThe Culture Code\u003c\/i\u003e, he uses it to reveal why Americans act distinctly like Americans, and what makes us different from the world around us. \u003cp\u003e\u003c\/p\u003eIn \u003ci\u003eThe Culture Code\u003c\/i\u003e, Dr. Rapaille decodes two dozen of our most fundamental archetypes--ranging from sex to money to health to America itself--to give us a new set of glasses with which to view our actions and motivations. Why are we so often disillusioned by love? Why is fat a solution rather than a problem? Why do we reject the notion of perfection? Why is fast food in our lives to stay? The answers are in the Codes. \u003cp\u003e\u003c\/p\u003eUnderstanding the Codes gives us unprecedented freedom over our lives. It lets us do business in dramatically new ways. 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But recently, he has uncovered a new phenomenon: a \"global unconscious,\" or core values and feelings that are consistent worldwide--the result of our constant interconnectedness. He has also identified a new group who are paving the way for the future of decision-making: the Global Tribe. These individuals are fluent in the language of culture, untied to any notion of nationalism or ideology. They are defining the key values driving our new world economy, with profound implications for how companies market their products and services.\u003cbr\u003e \u003cbr\u003e Rapaille takes us on a journey through China, Brazil, India, England and everywhere in between to discover the new standards for luxury, pleasure, technology and education. How can elite brands compete in a world of knockoffs? How can universities maintain their prestige when a cheap master's degree or doctorate is only a click away? 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