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When we use software, access a website, or view business or scientific graphics, our understanding is greatly enhanced or impeded by the way the information is presented.    This book explores the art and science of why we see objects the way we do. Based on the science of perception and vision, the author presents the key principles at work for a wide range of applications--resulting in visualization of improved clarity, utility, and persuasiveness. 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Because of focuses on the psychological and physiological principles underlying perception, this book transcends the approaches to visual display that have evolved separately in invidual disciplines.","brand":"WoB","offers":[{"title":"US \/ GOOD \/ SBYB","offer_id":50297947390225,"sku":"CIN1558605118G","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ LIKE_NEW \/ INTERNAL","offer_id":51854473494801,"sku":"GOR014429526","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":52647876329745,"sku":"GOR002382550","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/B0072PE2J6.jpg?v=1751213204"},{"product_id":"information-visualization-book-colin-ware-9781558608191","title":"Information Visualization","description":"Information Visualization is the major revision of a classic work on information visualization. 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This book will appeal to interaction designers; graphic designers of all kinds (including web designers); financial analysts; research scientists and engineers; data miners; and managers faced with information-intensive challenges.","brand":"WoB","offers":[{"title":"- \/ - \/ -","offer_id":50482601722129,"sku":"","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ GOOD \/ SBYB","offer_id":50482603655441,"sku":"CIN1558608192G","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ WELL_READ \/ SBYB","offer_id":52500311376145,"sku":"CIN1558608192A","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":53102633681169,"sku":"CIN1558608192VG","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1558608192.jpg?v=1750861456"}],"url":"https:\/\/www.worldofbooks.com\/collections\/author-books-by-colin-ware.oembed","provider":"World of Books ","version":"1.0","type":"link"}