{"title":"Colleen Jones","description":"\u003cp\u003eDelve into the captivating books by Colleen Jones, where heartfelt storytelling meets relatable characters. Perfect for readers seeking emotional journeys and thought-provoking narratives. Start your next literary adventure here.\u003c\/p\u003e","products":[{"product_id":"clout-book-colleen-jones-9780321733016","title":"Clout","description":"Results. Everyone wants them, whether to sell more products, spread good ideas, or win more funding. In our busy digital world, the way to results is influencing people on the web. But how?   An ad campaign won't cut it. A Twitter account doesn't guarantee it. Manipulative tricks will backfire. Instead, you need quality, compelling web content that attracts people and engages them for the long haul.    Clout explains the key principles of influence and how to apply them to web content. Along the way, those principles come to life with lots of practical examples. With this book, you'll:   Discover why a technology feature, marketing campaign, SEO effort, or redesign aren't enough to influence online.  Understand the business value of compelling web content.   Learn 8 principles for influence from the art of rhetoric and the science of psychology.  Find out what context is and why it's so important to influence.  Jump start your planning for content over time with patterns and diagrams.  Learn the basics of evaluation to determine whether your web content is making a difference.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49651682574609,"sku":"GOR004905162","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ GOOD \/ INTERNAL","offer_id":49655245046033,"sku":"GOR006694950","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ GOOD \/ SBYB","offer_id":50349872873745,"sku":"CIN0321733010G","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":52954672169233,"sku":"CIN0321733010VG","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0321733010.jpg?v=1751389714"},{"product_id":"content-advantage-clout-2-0-the-book-colleen-jones-9780135159323","title":"Content Advantage (Clout 2.0), The","description":"In The Content Advantage (Clout 2.0): The Science of Succeeding at Digital Business Through Effective Content, expert Colleen Jones argues that in the age of digital disruption, your company faces an important choice. The choice is not whether to do content. Every business function–from marketing to sales and from support to recruiting–demands content. The choice is whether to make your approach to content strategic and, consequently, an advantage.       This book, which is the second edition of the pioneering content book Clout, offers a modernized and comprehensive approach for planning, creating, delivering, and optimizing content that will make your business thrive. Executives and practitioners alike will find value in this book as they face increasing pressure to deliver the right content to the right customers at the right time.       Drawing on her in-the-trenches experience with organizations ranging from the Fortune 50 to small and medium businesses to government and   nonprofits, Jones offers:            Guidance on creating a content vision A primer on conducting content analysis Techniques for developing a competitive content strategy Elements and principles of effective, influential content A blueprint for developing content intelligence A maturity model for content operations Examples from diverse companies and contexts","brand":"WoB","offers":[{"title":"US \/ GOOD \/ SBYB","offer_id":50097608655121,"sku":"CIN0135159326G","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":51500775473425,"sku":"GOR010228602","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":51686637338897,"sku":"CIN0135159326VG","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0135159326.jpg?v=1751388705"},{"product_id":"throwing-rocks-at-houses-book-colleen-jones-9780670068197","title":"Throwing Rocks at Houses","description":"\u003cb\u003eCurling legend Colleen Jones opens up about her extraordinary career and life\u003c\/b\u003e\u003cbr\u003e\u003cb\u003e \u003c\/b\u003e\u003cbr\u003e Curling is possibly the most beloved sport across Canada, and Colleen Jones has been one of its brightest stars. She was only nineteen years old when she won her first provincial championship, and she became the youngest skip, at age twenty-two, ever to win the Canadian women's curling championship: the Tournament of Hearts. She went on to win it a total of six times, with an unprecedented four in a row in the early 2000s, along with her two world championships. No other women's team has matched that record. Here, she tells the stories of her remarkable career--from the pure joy of the game to outworking her competition, year after year, always striving to be just a little bit better. \u003cp\u003e\u003c\/p\u003e But Colleen's story is about more than a love of curling. As a champion at the pinnacle of her sport, as a popular CBC broadcaster, and as a mother of two, Colleen Jones seemed to have it all. Then a serious illness struck, and threatened ti rob her of all she had worked for. But Colleen, determined as ever, emerged with a renewed love of life and a powerful message about achieving authentic personal fulfillment. \u003cp\u003e\u003c\/p\u003e \u003ci\u003e Throwing Rocks at Houses\u003c\/i\u003e is a candid, charming and thoughtful story about rising to the top only to learn how easily it can all be taken away. Whether career, family, or personal health, her amazing journey reveals, more than anything, all that matters most in life.","brand":"WoB","offers":[{"title":"US \/ GOOD \/ SBYB","offer_id":50356430799121,"sku":"CIN0670068195G","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":51329127579921,"sku":"CIN0670068195VG","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0670068195.jpg?v=1750880745"},{"product_id":"landforms-in-a-park-discovery-links-2-book-colleen-jones-9781400752171","title":"Landforms in a Park, Discovery Links 2","description":null,"brand":"WoB","offers":[{"title":"- \/ - \/ INTERNAL","offer_id":52814979170577,"sku":null,"price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":52814979825937,"sku":"CIN1400752175VG","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9781400752171.jpg?v=1764262182"},{"product_id":"curling-secrets-how-to-think-and-play-like-a-pro-book-colleen-jones-9781551096346","title":"Curling Secrets: How to Think and Play Like a Pro","description":null,"brand":"WoB","offers":[{"title":"- \/ - \/ INTERNAL","offer_id":52817061675281,"sku":null,"price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ GOOD \/ SBYB","offer_id":52817062134033,"sku":"CIN155109634XG","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9781551096346.jpg?v=1764271981"},{"product_id":"content-advantage-book-colleen-jones-9798991282000","title":"The Content Advantage","description":"\u003cp\u003eIn \u003cstrong\u003eThe Content Advantage\u003c\/strong\u003e, expert Colleen Jones argues that in the age of AI-fueled digital disruption, your organization faces an important choice. The choice is not whether to do content. Every business and organizational function demands content, from marketing to communications to product experience to technical support to recruiting. The choice is whether to make your approach to content strategic, scalable, and sustainable. And therefore an advantage.\u003c\/p\u003e\u003cp\u003eThe third edition of this top-rated book offers a modern, end-to-end approach for planning, creating, delivering, sustaining, and optimizing content that will make your business or organization thrive. Executives and practitioners alike will find value in this book as they face increasing pressure to deliver the right content to the right customers or users at the right time in their digital experiences.\u003c\/p\u003e\u003cp\u003eDrawing on her deep and broad experience and the unique research from Content Science, Jones offers the following and more: \u003c\/p\u003e\u003cp\u003e\u0026gt; Common mistakes in responding to AI + digital disruption. \u003c\/p\u003e\u003cp\u003e\u0026gt; Guidance on creating a content vision.\u003c\/p\u003e\u003cp\u003e\u0026gt; Actionable advice on responsible AI.\u003c\/p\u003e\u003cp\u003e\u0026gt; A primer on conducting content analysis.\u003c\/p\u003e\u003cp\u003e\u0026gt; Techniques for developing a competitive content strategy.\u003c\/p\u003e\u003cp\u003e\u0026gt; Elements + principles of effective, influential content.\u003c\/p\u003e\u003cp\u003e\u0026gt; A blueprint for developing content intelligence.\u003c\/p\u003e\u003cp\u003e\u0026gt; A maturity model for content operations.\u003c\/p\u003e\u003cp\u003e\u0026gt; Three systems for end-to-end content.\u003c\/p\u003e\u003cp\u003e\u0026gt; Useful checklists + worksheets throughout\u003c\/p\u003e\u003cp\u003eAnd don't miss the updated examples and quotes from leaders at Thomson Reuters, Intuit, CDC, ServiceNow, The Home Depot, March of Dimes, Mastercard, and more \u003c\/p\u003e","brand":"WoB","offers":[{"title":"US \/ NEW \/ INGRAM","offer_id":53667491938577,"sku":"NIN9798991282000","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9798991282000.jpg?v=1781469667"}],"url":"https:\/\/www.worldofbooks.com\/collections\/author-books-by-colleen-jones.oembed","provider":"World of Books ","version":"1.0","type":"link"}