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But where has it come from and what has enabled its incredible market penetration across various countries and demographics?   Crystal Abidin draws on original empirical work, news reports, and industry interviews to help readers understand TikTok as it has developed among youth cultures. Using anthropological methods to produce deep and insightful ethnographies about TikTok and its core users, TikTok and Youth Cultures will help readers develop a critical understanding of TikTok’s impact on society, its place in the social media landscape, and its cultural relevance around the world.","brand":"WoB","offers":[{"title":"- \/ - \/ -","offer_id":51613456204049,"sku":"","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ NEW \/ GARDNERS","offer_id":51613456236817,"sku":"NGR9781801175319","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ NEW \/ INGRAM","offer_id":52625586749713,"sku":"NIN9781801175319","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ NEW \/ INGRAM","offer_id":52770046738705,"sku":"NLS9781801175319","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1801175314.jpg?v=1761042696"},{"product_id":"child-influencers-book-crystal-abidin-9781509568031","title":"Child Influencers","description":"Social media is proliferating with influencers, but despite their prevalence and the extensive body of scholarship, there is no comprehensive book that frames the historical and contemporary phenomenon of child influencers.  Drawing on original empirical ethnographic fieldwork and case studies from Asia Pacific and beyond, and spanning various digital platforms, this book looks at the emergence of child influencers and online fame more generally. Crystal Abidin, a pioneering scholar in this field, discusses key historical milestones, scandals, and the social and cultural contexts that have led to ordinary children becoming famous online, and how changing public discourse has resulted in important pivots in the ways we perceive them. The book addresses and challenges some of the moral panics against the visibility of children on social media and gives voice and agency to the children, their parents and guardians, and the agents and managers who have been striving to improve the child influencer market through their everyday practices and community norms.                                                            Child Influencers is illuminating reading for anyone who wants to understand the phenomena of children and online fame, and why they have proliferated so quickly in society.","brand":"WoB","offers":[{"title":"- \/ - \/ -","offer_id":51627116167441,"sku":"","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ NEW \/ GARDNERS","offer_id":51627116331281,"sku":"NGR9781509568031","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ NEW \/ INGRAM","offer_id":53151848595729,"sku":"NIN9781509568031","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1509568034.jpg?v=1764844321"},{"product_id":"child-influencers-book-crystal-abidin-9781509568024","title":"Child Influencers","description":"Social media is proliferating with influencers, but despite their prevalence and the extensive body of scholarship, there is no comprehensive book that frames the historical and contemporary phenomenon of child influencers.  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The book addresses and challenges some of the moral panics against the visibility of children on social media and gives voice and agency to the children, their parents and guardians, and the agents and managers who have been striving to improve the child influencer market through their everyday practices and community norms.                                                            Child Influencers is illuminating reading for anyone who wants to understand the phenomena of children and online fame, and why they have proliferated so quickly in society.","brand":"WoB","offers":[{"title":"- \/ - \/ -","offer_id":51627841290513,"sku":"","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ NEW \/ GARDNERS","offer_id":51627841880337,"sku":"NGR9781509568024","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ NEW \/ INGRAM","offer_id":53099593498897,"sku":"NIN9781509568024","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1509568026.jpg?v=1764842835"},{"product_id":"microcelebrity-around-the-globe-book-megan-brown-9781787567528","title":"Microcelebrity Around the Globe","description":"This absorbing anthology uses in-depth interdisciplinary case studies from across the globe to examine the practice and concept of microcelebrity.   Expanding on the existing theoretical framing of the online celebrity experience, the editors re-theorize microcelebrity to accommodate developments in global internet governance, the evolution of platform politics, the emergence of hybrid forms of celebrity, and the collapsing networks between old and new media. Chapters analyse experiences across Asia, Europe, Latin America and Australia, and consider microcelebrities at all stages of their careers, from everyday users and beginners to veteran influencers.  Arguing for new perspectives and theories of microcelebrity that take into account colonial geographies, cross-media networks between influencers and legacy media, and gendered aggression and political discourses in a social media-saturated age, this volume will be of huge value to students and scholars of microcelebrity, social media, digital labour, creative industries and internet culture.","brand":"WoB","offers":[{"title":"GB \/ NEW \/ INGRAM","offer_id":52679433191697,"sku":"NLS9781787567528","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9781787567528.jpg?v=1762310565"},{"product_id":"influencers-and-gender-politics-in-southeast-asia-book-crystal-abidin-9781041226550","title":"Influencers and Gender Politics in Southeast Asia","description":"This book investigates the intersections between influencer cultures and gender politics in contemporary Southeast Asia, a region experiencing rapid digital transformation and high social media engagement. 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