{"title":"Curtis Keim","description":null,"products":[{"product_id":"mistaking-africa-book-curtis-keim-9780367775971","title":"Mistaking Africa","description":"For many in the west, the mention of Africa immediately conjures up images of safaris, ferocious animals, sparsely dressed \"tribesmen,\" and impenetrable jungles. Newspaper headlines rarely touch on Africa, but when they do, they often mention authoritarian rule, corruption, genocide, devastating illnesses, or civil war. Advertising, movies, amusement parks, cartoons, and many other corners of society all convey strong mental images of the continent that together form a collective consciousness. Few think to question these perceptions or how they came to be so deeply lodged in western minds.  Mistaking Africa looks at the historical evolution of this mind-set and examines the role that popular media plays in its creation. The authors address the most prevalent myths and preconceptions and demonstrate how these prevent a true understanding of the enormously diverse peoples and cultures of Africa. Updated throughout, the fifth edition considers images of Africa from across the world and provides new analysis of what Africans are doing themselves to rewrite the stories of their continent, particularly through social and digital media.  Mistaking Africa is an important book for African studies courses and for anyone interested in unraveling misperceptions about the continent.","brand":"WoB","offers":[{"title":"US \/ GOOD \/ SBYB","offer_id":50264363827473,"sku":"CIN0367775972G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ NEW \/ INGRAM","offer_id":51001696813329,"sku":"NIN9780367775971","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ NEW \/ GARDNERS","offer_id":51383025500433,"sku":"NGR9780367775971","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ NEW \/ INGRAM","offer_id":52405172011281,"sku":"NLS9780367775971","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0367775972.jpg?v=1750781900"},{"product_id":"mistaking-africa-book-curtis-a-keim-9780813343860","title":"Mistaking Africa","description":"For many Americans the mention of Africa immediately conjures up images of safaris, ferocious animals, strangely dressed 'tribesmen' and impenetrable jungles. Although the occasional newspaper headline alerts us to genocide, AIDS, malaria, or civil war in Africa, most of us know very little about the continent. However we still carry strong mental images of Africa, which are reflected in American advertising, movies, amusement parks, cartoons, and many other corners of our society.    Few think to question these perceptions or how they came to be so deeply lodged in the collective American consciousness. Curtis Keim's Mistaking Africa looks at the historical evolution of this mindset and examines the role that popular media play in the creation of our mental images of Africa. Keim addresses the most prevalent myths and preconceptions and demonstrates how these prevent a true understanding of the enormously diverse peoples and cultures of Africa. Updated throughout, the second edition includes an entirely revised chapter on Africa in images, which analyzes portrayals of Africa in popular media, including print advertising by corporations such as Dow Chemical, ExxonMobil, IBM, Vogue magazine, Honda, and Snapple. New to the second edition as well is an appendix on learning more about Africa.","brand":"WoB","offers":[{"title":"US \/ GOOD \/ SBYB","offer_id":50283608342801,"sku":"CIN0813343860G","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0813343860.jpg?v=1751329311"},{"product_id":"mistaking-africa-book-curtis-keim-9780367775988","title":"Mistaking Africa","description":"For many in the west, the mention of Africa immediately conjures up images of safaris, ferocious animals, sparsely dressed \"tribesmen,\" and impenetrable jungles. Newspaper headlines rarely touch on Africa, but when they do, they often mention authoritarian rule, corruption, genocide, devastating illnesses, or civil war. Advertising, movies, amusement parks, cartoons, and many other corners of society all convey strong mental images of the continent that together form a collective consciousness. Few think to question these perceptions or how they came to be so deeply lodged in western minds.  Mistaking Africa looks at the historical evolution of this mind-set and examines the role that popular media plays in its creation. The authors address the most prevalent myths and preconceptions and demonstrate how these prevent a true understanding of the enormously diverse peoples and cultures of Africa. Updated throughout, the fifth edition considers images of Africa from across the world and provides new analysis of what Africans are doing themselves to rewrite the stories of their continent, particularly through social and digital media.  Mistaking Africa is an important book for African studies courses and for anyone interested in unraveling misperceptions about the continent.","brand":"WoB","offers":[{"title":"- \/ - \/ -","offer_id":51095322198289,"sku":"","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ NEW \/ INGRAM","offer_id":51095324786961,"sku":"NIN9780367775988","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ INGRAM","offer_id":52406886564113,"sku":"NLS9780367775988","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0367775980.jpg?v=1751102341"}],"url":"https:\/\/www.worldofbooks.com\/collections\/author-books-by-curtis-keim.oembed","provider":"World of Books ","version":"1.0","type":"link"}