{"title":"Curtis P Haugtvedt","description":"\u003cp\u003eDelve into the world of Curtis P. Haugtvedt, where consumer behaviour meets marketing strategy. Browse his insightful works and unlock the secrets to influencing purchasing decisions.\u003c\/p\u003e","products":[{"product_id":"handbook-of-consumer-psychology-book-curtis-p-haugtvedt-9780805856033","title":"Handbook of Consumer Psychology","description":"This Handbook contains a unique collection of chapters written by the world's leading researchers in the dynamic field of consumer psychology. Although these researchers are housed in different academic departments (ie. marketing, psychology, advertising, communications) all have the common goal of attaining a better scientific understanding of cognitive, affective, and behavioral responses to products and services, the marketing of these products and services, and societal and ethical concerns associated with marketing processes. Consumer psychology is a discipline at the interface of marketing, advertising and psychology. The research in this area focuses on fundamental psychological processes as well as on issues associated with the use of theoretical principles in applied contexts.   The Handbook presents state-of-the-art research as well as providing a place for authors to put forward suggestions for future research and practice. 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The theories and research methods help provide greater insight into the processes underlying consumer behavior in online environments.  Broken into six sections, this book:    focuses on community and looks at the Internet's ability to bring like-minded individuals from around the world into one forum; examines issues related to advertising, specifically click-through rates and advertising content placed within gaming online and wireless networks; provides readers with reasons why consumers customize products and the benefits of customization; discusses the psychological effects of site design; asks the question of whether the Internet empowers consumers to make better decisions; and discusses research tools that can be used online.","brand":"WoB","offers":[{"title":"- \/ - \/ INTERNAL","offer_id":52522558816529,"sku":null,"price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ NEW \/ INGRAM","offer_id":52522558980369,"sku":"NLS9780805851540","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9780805851540.jpg?v=1760577990"},{"product_id":"online-consumer-psychology-book-curtis-p-haugtvedt-9780805851557","title":"Online Consumer Psychology","description":"Online Consumer Psychology addresses many of the issues created by the Internet and goes beyond the topic of advertising and the Web to include topics such as customization, site design, word of mouth processes, and the study of consumer decision making while online.  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