{"title":"Cyril Bouquet","description":null,"products":[{"product_id":"alien-thinking-book-cyril-bouquet-9781541750913","title":"ALIEN Thinking","description":"\u003cb\u003eHow do people come up with truly original ideas? The answer is to think outside the box--way outside.\u003c\/b\u003e\u003cbr\u003e \u003cbr\u003e  \u003cbr\u003e \u003cbr\u003e For the past decade, Cyril Bouquet, Jean-Louis Barsoux, and Michael Wade, professors of innovation and strategy at IMD Business School, have studied inventors, scientists, doctors, entrepreneurs, and artists. These people, or \"aliens,\" as the authors call them, are able to make leaps of creativity, and use five patterns of thinking that distinguish them from the rest of us.\u003cbr\u003e \u003cbr\u003e  \u003cbr\u003e \u003cbr\u003e These five patterns--\u003cb\u003eA\u003c\/b\u003ettention, \u003cb\u003eL\u003c\/b\u003eevitation, \u003cb\u003eI\u003c\/b\u003emagination, \u003cb\u003eE\u003c\/b\u003experimentation, and \u003cb\u003eN\u003c\/b\u003eavigation--lead to a fresh and flexible approach to problem-solving. Alien thinkers know how to free the imagination so it can detect hard-to-observe patterns. They practice deliberate ways to retreat from the world in order to see the big picture underlying a problem. And they approach ideas in systematic ways that reflect the constraints of reality.\u003cbr\u003e \u003cbr\u003e  \u003cbr\u003e \u003cbr\u003e Through surprising and compelling stories, the authors show how readers can use this method to develop out-of-this-world ideas. \u003ci\u003eALIEN Thinking\u003c\/i\u003e\u003ca\u003e \u003c\/a\u003ecan help any of us find innovative solutions to the most difficult problems.","brand":"WoB","offers":[{"title":"US \/ GOOD \/ SBYB","offer_id":50388859158801,"sku":"CIN1541750918G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":50591020876049,"sku":"CIN1541750918VG","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1541750918.jpg?v=1750925857"},{"product_id":"alien-thinking-book-cyril-bouquet-9780241481974","title":"Alien Thinking","description":"Highly commended at the Business Book of the Year Awards 2022  How do you come up with ideas that change the world? ________________­­­­­­­­­­­­­­­­­­­­­­­  This bold and inspiring new book argues that everyone who made leaps of creative genius - whether to cure Ebola or circumnavigate the world in a hot air balloon - had one thing in common; they all thought like ALIENs.   Distilling over a decade of research into a fascinating journey through history, science and business, Bouquet, Barsoux and Wade reveal that there are five patterns of thinking that distinguish true innovators from the rest of us; Attention, Levitation, Imagination, Experimentation and Navigation. But, crucially, they show how utilising this model will help you solve any complex problem and come up with ground-breaking ideas of your own.   ________________­­­­­­­­­­­­­­­­­­­­­­­  'Stuck in innovation stagnation? Read this brilliant book, and you'll break free from it' Rolf Dobelli, author of the million-copy bestseller The Art of Thinking Clearly  'A sharp critique of the conventional wisdom around innovation with thought-provoking advice for how to do it better' Jake Knaap, New York Times-bestselling author of Sprint","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":50423190028561,"sku":"GOR011374698","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ WELL_READ \/ INTERNAL","offer_id":51350773793041,"sku":"GOR014234245","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ GOOD \/ INTERNAL","offer_id":52701011968273,"sku":"GOR012142528","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/024148197X.jpg?v=1751005543"}],"url":"https:\/\/www.worldofbooks.com\/collections\/author-books-by-cyril-bouquet.oembed","provider":"World of Books ","version":"1.0","type":"link"}