{"title":"Dan Farkas","description":"","products":[{"product_id":"cisco-internetwork-troubleshooting-book-dan-farkas-9781578700929","title":"Cisco Internetwork Troubleshooting","description":"The Cisco Internetwork Troubleshooting course is recommended training for CCNP certification candidates. This book serves as a supplement for those who have taken the course and a replacement for those who choose not to. 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Each chapter marries established theory with modern practice, illustrating concepts with real-world case studies and examples alongside interviews with prominent content marketers, including a foreword by Joe Pulizzi, founder of The Content Marketing Institute and often referred to as the Father of Content Marketing. Chapter objectives and summaries structure learning, while reflective questions and activities aid comprehension. On reading, students will understand:         The definition, purpose, and practical implementation of a content marketing programme       The relationship between content marketing and broader marketing, strategic positioning, buyer personas, and research initiatives      The most effective and valued forms of content marketing and how they are structured and used, including a special focus on digital and B2B content marketing       How to create persuasive content and measure the effectiveness of content marketing       The careers, associated competencies, and software technologies in the burgeoning field of content marketing.   This comprehensive text is perfect core and recommended reading for advanced undergraduate and postgraduate students studying content marketing, inbound marketing, marketing communications, digital and social media marketing, and public relations. 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