{"title":"Danilo Zatta","description":"\u003cp\u003eExplore the captivating world of Danilo Zatta, where thrilling mysteries and unforgettable characters await. Dive into suspenseful narratives and uncover hidden truths within his gripping stories. Start your reading adventure now!\u003c\/p\u003e","products":[{"product_id":"pricing-model-revolution-book-danilo-zatta-9781119900573","title":"The Pricing Model Revolution","description":"An incisive and accessible blueprint to pricing your company’s products and services   In The Pricing Model Revolution: How Pricing Will Change the Way We Sell and Buy On and Offline, world renowned pricing expert Danilo Zatta delivers an essential and engaging blueprint to building an enduring competitive advantage with insightful pricing models. In the book, you’ll learn to identify the best monetization approaches for your products and how to execute the one that makes the most sense for your business. From freemium to subscription, pay-per-use, and even neuropricing, the author discusses every available option and shows you how to choose.   Although it's rigorous and evidence backed, The Pricing Model Revolution avoids an overly academic perspective in favour of providing you with concrete, practical guidance you can apply immediately to start generating more revenue. You’ll learn things like:     How to make smart and innovative pricing a core component of your next product offering How to distinguish between every new, future-oriented monetization approach Which factors to consider when you’re choosing on a new pricing model for your most popular products   An essential read for C-level executives, managers, entrepreneurs, and sales team leaders, The Pricing Model Revolution belongs on the bookshelves of every business leader seeking to learn more about one of the foundational topics driving top-line revenue and bottom-line profitability today.","brand":"WoB","offers":[{"title":"GB \/ NEW \/ GARDNERS","offer_id":49743607267601,"sku":"NGR9781119900573","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ GOOD \/ SBYB","offer_id":50371306127633,"sku":"CIN1119900573G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":50377514549521,"sku":"CIN1119900573VG","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":50407031046417,"sku":"GOR013098567","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ NEW \/ INGRAM","offer_id":51020208898321,"sku":"NIN9781119900573","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ GOOD \/ INTERNAL","offer_id":51682403090705,"sku":"GOR014352202","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ INGRAM","offer_id":52351238111505,"sku":"NLS9781119900573","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1119900573.jpg?v=1751431148"},{"product_id":"10-rules-of-highly-effective-pricing-book-danilo-zatta-9781394195763","title":"The 10 Rules of Highly Effective Pricing","description":"Transform your organisation’s pricing strategy to take advantage of exciting new opportunities to unlock profitable growth   In The Ten Rules of Highly Effective Pricing, renowned pricing strategist Danilo Zatta delivers an insightful and effective roadmap to taking control of your organisation’s monetization strategies and boosting profits.   The author explains the 10 key elements to transform your price management; such as making pricing a CEO priority, instilling a culture of profit, selling value, differentiating prices, setting up the pricing governance, avoiding price wars and other rules to help capture opportunities for extraordinary profit and growth that companies not observing these rules simply miss out on.   In this authoritative yet easy-to-read book, you’ll explore inspiring case studies of real-world companies that have realised the tremendous potential of pricing transformation to unlock their firms’ latent profitability. You’ll also discover the foundational pricing concepts you need to understand if you aim to drive incredible results in your company’s top- and bottom lines. This book also offers:     All the necessary ingredients for a successful, company-wide pricing transformation Clear explanations of the key elements that determine successful pricing - and how to maximize profitability at the pricing level Strategies for identifying present and future monetization opportunities Techniques for generating immediate wins, as well as strategies for generating long-term advantage   A can’t-miss resource for managers, founders, executives, directors, and entrepreneurs with a stake in driving growth and profitability in their firms, The Ten Rules of Highly Effective Pricing will also earn a place on the bookshelves of business and management students learning about contemporary pricing strategy.     'Company marketers spend a lot of time on promotion and take pricing for granted. Zatta's new book The 10 Rules of Highly Effective Pricing will help wake up company marketers to the profit coming from creative pricing.’   - Philip Kotler, S. C. Johnson Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University","brand":"WoB","offers":[{"title":"GB \/ NEW \/ GARDNERS","offer_id":49745876222225,"sku":"NGR9781394195763","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ NEW \/ INGRAM","offer_id":51024230121745,"sku":"NIN9781394195763","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":52823634215185,"sku":"GOR014630411","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1394195761.jpg?v=1751208589"},{"product_id":"pricing-decoded-book-danilo-zatta-9781032869681","title":"Pricing Decoded","description":"Pricing is a key priority of every company globally, as both customers and businesses grapple with ever more challenging economic conditions. Pricing Decoded is an authoritative but easy-to-read guide to support the transition to robust pricing to drive profitability.  Renowned pricing experts Danilo Zatta and Maciej Kraus show organizations how to boost profitability and build a competitive advantage, transforming the way to set and manage prices. Case studies from the world’s leading pricing practitioners in both B2C and B2B organizations, such as Alcatel-Lucent, Asashi, Google, BP-Castrol, Unilever, Microsoft, Borealis, Hilton, Nike, MediaWorld, Philips Healthcare, Schneider Electric, DHL, Zalando, Zuora, Workday, Assa Abbloy, and Coor, are presented throughout. This book makes smart and innovative pricing more accessible and understandable for all. It provides a strong foundation in the concepts as well as the application in business, empowering you to judge monetization opportunities in a more effective way and ultimately make better decisions.  The book is relevant to C-levels, managers, entrepreneurs, investors, as well as sales, marketing, and pricing managers, who want to learn more about topline potentials and monetization through pricing and achieve sustainable growth.","brand":"WoB","offers":[{"title":"GB \/ NEW \/ GARDNERS","offer_id":50691450274065,"sku":"NGR9781032869681","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ NEW \/ INGRAM","offer_id":51274790764817,"sku":"NIN9781032869681","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ NEW \/ INGRAM","offer_id":52688553083153,"sku":"NLS9781032869681","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1032869682.jpg?v=1751301835"},{"product_id":"pricing-decoded-book-danilo-zatta-9781032881959","title":"Pricing Decoded","description":"Pricing is a key priority of every company globally, as both customers and businesses grapple with ever more challenging economic conditions. Pricing Decoded is an authoritative but easy-to-read guide to support the transition to robust pricing to drive profitability.  Renowned pricing experts Danilo Zatta and Maciej Kraus show organizations how to boost profitability and build a competitive advantage, transforming the way to set and manage prices. Case studies from the world’s leading pricing practitioners in both B2C and B2B organizations, such as Alcatel-Lucent, Asashi, Google, BP-Castrol, Unilever, Microsoft, Borealis, Hilton, Nike, MediaWorld, Philips Healthcare, Schneider Electric, DHL, Zalando, Zuora, Workday, Assa Abbloy, and Coor, are presented throughout. This book makes smart and innovative pricing more accessible and understandable for all. It provides a strong foundation in the concepts as well as the application in business, empowering you to judge monetization opportunities in a more effective way and ultimately make better decisions.  The book is relevant to C-levels, managers, entrepreneurs, investors, as well as sales, marketing, and pricing managers, who want to learn more about topline potentials and monetization through pricing and achieve sustainable growth.","brand":"WoB","offers":[{"title":"- \/ - \/ -","offer_id":51274790109457,"sku":"","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ NEW \/ INGRAM","offer_id":51274792829201,"sku":"NIN9781032881959","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ NEW \/ INGRAM","offer_id":52672216695057,"sku":"NLS9781032881959","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/103288195X.jpg?v=1751399487"},{"product_id":"revenue-management-in-manufacturing-book-danilo-zatta-9783319302393","title":"Revenue Management in Manufacturing","description":"This book focuses on the application of revenue management in the manufacturing industry. Though previous books have extensively studied the application of revenue management in the service industry, little attention has been paid to its application in manufacturing, despite the fact that applying it in this context can be highly profitable and instrumental to corporate success. With this work, the author demonstrates that the manufacturing industry also fulfills the prerequisites for the application of revenue management. The book includes a summary of empirical studies that effectively illustrate how revenue management is currently being applied across Europe and North America, and what the profit potential is.","brand":"WoB","offers":[{"title":"- \/ - \/ INTERNAL","offer_id":52485824446737,"sku":null,"price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ NEW \/ INGRAM","offer_id":52485825495313,"sku":"NLS9783319302393","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9783319302393.jpg?v=1759858258"},{"product_id":"revenue-management-in-manufacturing-book-danilo-zatta-9783319807591","title":"Revenue Management in Manufacturing","description":"This book focuses on the application of revenue management in the manufacturing industry. Though previous books have extensively studied the application of revenue management in the service industry, little attention has been paid to its application in manufacturing, despite the fact that applying it in this context can be highly profitable and instrumental to corporate success. With this work, the author demonstrates that the manufacturing industry also fulfills the prerequisites for the application of revenue management. The book includes a summary of empirical studies that effectively illustrate how revenue management is currently being applied across Europe and North America, and what the profit potential is.","brand":"WoB","offers":[{"title":"GB \/ NEW \/ INGRAM","offer_id":52532211253521,"sku":"NLS9783319807591","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9783319807591.jpg?v=1760659907"},{"product_id":"die-10-regeln-der-hocheffektiven-preisgestaltung-book-danilo-zatta-9783527512577","title":"Die 10 Regeln der hocheffektiven Preisgestaltung","description":null,"brand":"WoB","offers":[{"title":"- \/ - \/ INTERNAL","offer_id":52901521293585,"sku":null,"price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ NEW \/ GARDNERS","offer_id":52901521359121,"sku":"NGR9783527512577","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9783527512577.jpg?v=1765559313"},{"product_id":"die-preismodell-revolution-book-danilo-zatta-9783527511433","title":"Die Preismodell-Revolution","description":"Ein prägnanter und verständlicher Entwurf für die Preisgestaltung der Produkte und Dienstleistungen Ihres Unternehmens!    In seinem Buch liefert der weltbekannte Pricing-Experte Danilo Zatta einen grundlegenden und fesselnden Leitfaden für den Aufbau eines dauerhaften Wettbewerbsvorteils mit den richtigen Preismodellen. In diesem Buch lernen Sie, wie Sie die besten Ansätze zur Monetarisierung Ihrer Produkte identifizieren und denjenigen Ansatz umsetzen, der für Ihr Unternehmen am sinnvollsten ist. Von Freemium über Abonnements und Pay-per-Use bis hin zu Neuropricing - der Autor erörtert alle verfügbaren Optionen und zeigt Ihnen, wie Sie sich entscheiden sollten.    Obwohl das Buch evidenzbasiert ist, vermeidet es eine zu große akademische Perspektive und bietet Ihnen stattdessen konkrete, praktische Anleitungen, die Sie sofort anwenden können, um mehr Umsatz zu erzielen. Sie lernen zum Beispiel:  - wie Sie eine intelligente und innovative Preisgestaltung zu einem Kernbestandteil Ihres nächsten Produktangebots machen;  - welche Faktoren Sie bei der Entscheidung für ein neues Preismodell für Ihre beliebtesten Produkte berücksichtigen müssen.  Das Buch ist eine unverzichtbare Lektüre für Führungskräfte, Manager, Unternehmer und Leiter von Vertriebsteams und gehört in das Bücherregal jedes Geschäftsführers, der mehr über eines der grundlegenden Themen erfahren möchte, die den Umsatz und die Rentabilität von Unternehmen heutzutage bestimmen.","brand":"WoB","offers":[{"title":"GB \/ NEW \/ INGRAM","offer_id":52902764445969,"sku":"NLS9783527511433","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ NEW \/ INGRAM","offer_id":53549062717713,"sku":"NIN9783527511433","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9783527511433.jpg?v=1765585863"}],"url":"https:\/\/www.worldofbooks.com\/collections\/author-books-by-danilo-zatta.oembed","provider":"World of Books ","version":"1.0","type":"link"}