{"title":"Darius Lahoutifard","description":null,"products":[{"product_id":"always-be-qualifying-book-darius-lahoutifard-9780989295765","title":"Always Be Qualifying","description":"In the past few years, companies both large and small, have been calling regularly on Darius Lahoutifard to get help with their non performing sales team. Described symptoms can be different from one company to another. Some suffer from shortage in revenue. Others complain about unreliable forecasts with deals slipping constantly from one quarter to another, before being even lost or abandoned a few quarters later. Some CEOs notice unproductive sales teams with an unusual high number of non-quota-carrying people in the sales force, reducing the profitability of the company. Darius observes that all these symptoms are related to the same illness: inability to qualify. Since most sales teams put in place organizations including SDR (Sales Development Representatives) or BDR (Business Development Representatives) who qualify leads for Account Managers, there is a wrong unstated assumption, widely spread, that once a lead is qualified, the inside sales or field sales will have to work on them until they are won or lost. Qualification is often missing or is considered as done. Qualification is not a binary step of the sales process. Qualification is a mindset and habit to apply all along the sales process from the first call all the way to the closing. The book covers both the Why and the How of sales qualification. The author who was an early sales leader at PTC where the MEDDIC methodology took shape, is also the founder of MEDDIC Academy, first to bring the qualification methodology online. The book describes the M.E.D.D.I.C. (also known as MEDDPICC) sales methodology in depth, . A chapter is dedicated to each element of MEDDPICC. This is not a book of theories, research or academic concepts, but pure execution techniques with practical recipes. At a high level, MEDDIC is a checklist helping sales professionals to execute. Although the context is B-to-B and high end sales, \"Always Be Qualifying\" is a must in any sales situation including B-to-C or retail.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49573519622417,"sku":"GOR012669149","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ GOOD \/ SBYB","offer_id":50480353050897,"sku":"CIN0989295761G","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":50728163344657,"sku":"CIN0989295761VG","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ NEW \/ INGRAM","offer_id":51010859139345,"sku":"NIN9780989295765","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ GOOD \/ INTERNAL","offer_id":52973905379601,"sku":"GOR012280886","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ LIKE_NEW \/ INTERNAL","offer_id":53103062155537,"sku":"GOR013680414","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0989295761.jpg?v=1750917259"},{"product_id":"leadership-by-cyrus-the-great-book-darius-lahoutifard-9780989295772","title":"Leadership by Cyrus the Great","description":"Cyrus the Great was a visionary ruler whose principles of freedom, wisdom, integrity, justice, and humanity laid the foundation for the world's first and largest empire. Stretching from Greece to India, his empire united diverse peoples under a banner of respect and tolerance. His legacy is legendary: the conquest of Babylon in Mesopotamia, the liberation of Jewish captives, the creation of the first charter of human rights, and governance that respected the religions and traditions of his subjects. Revered across cultures, Cyrus was called \"The Father\" by the Persians, \"The Law-Giver\" by the Greeks, \"The Liberator\" by the Babylonians, \"The Owner of Two Crowns\" by the Muslims, and \"A Messiah of the Lord\" by the Jews.Xenophon, a Greek military leader and historian, chronicled the life and leadership of Cyrus in Cyropaedia, a biography of Cyrus the Great. This seminal text has influenced countless historical figures, from Alexander the Great to Thomas Jefferson.In Leadership by Cyrus the Great, Darius Lahoutifard brings Xenophon's narrative to life with contemporary language, clear structure, vivid illustrations, and highlighted lessons. This edition connects ancient wisdom with today's leadership challenges, making Cyrus's timeless strategies relevant for modern leaders. Each chapter emphasizes actionable insights, demonstrating how Cyrus's principles can be applied in governance, business, and family leadership.Whether you are a business leader, politician, or community organizer, the principles of Cyrus can guide you toward more effective and humane leadership.What?Learn leadership principles that have stood the test of time.Discover strategies for unifying diverse groups under one vision.Understand the importance of ethical governance and respect for diversity.For:Aspiring and current leaders across all fields-business, politics, and community service.Students and scholars of history interested in the influence of Cyrus the Great.Anyone seeking timeless leadership principles for today's challenges.Leadership by Cyrus the Great is a unique blend of historical insight and practical guidance, alongside the Leadership book best sellers of 2024, Mesopotamia book best sellers of 2024, Iran book best sellers of 2024, and the History book best sellers of 2024.","brand":"WoB","offers":[{"title":"- \/ - \/ -","offer_id":51597406372113,"sku":"","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":51597406601489,"sku":"CIN098929577XVG","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ GOOD \/ SBYB","offer_id":53397857599761,"sku":"CIN098929577XG","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/098929577X.jpg?v=1751078710"}],"url":"https:\/\/www.worldofbooks.com\/collections\/author-books-by-darius-lahoutifard.oembed","provider":"World of Books ","version":"1.0","type":"link"}