{"title":"Dave Birss","description":null,"products":[{"product_id":"how-to-get-to-great-ideas-book-dave-birss-9781473692145","title":"How to Get to Great Ideas","description":"The highly practical lessons in How to Get to Great Ideas are based on neuroscience, psychology and sociology. Written by former advertising creative director Dave Birss, this book offers a brilliant new system for conceiving original and valuable ideas. It looks at how to frame a problem, how to push your thinking, how to sell the idea, how to build support for it and how to inspire others to have great ideas. It proves that any organization - and any individual or department within an organization - can create a fertile environment for ideas.   Combining a practical research-based system with fascinating insights and inspiring and humorous writing, the book also includes the problem-solving system RIGHT Thinking. This is a tool which enables a more effective way to generate more effective ideas, and is one that anyone can use to transform themselves or their business. Training on this system is also available in person from the author. And will be released soon as an online course.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49506753970449,"sku":"GOR009840969","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ GOOD \/ INTERNAL","offer_id":49664132546833,"sku":"GOR011877753","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ GARDNERS","offer_id":49734381469969,"sku":"NGR9781473692145","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":49975875666193,"sku":"CIN1473692148VG","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ LIKE_NEW \/ INTERNAL","offer_id":50280309031185,"sku":"GOR010816867","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ GOOD \/ SBYB","offer_id":52435388891409,"sku":"CIN1473692148G","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1473692148.jpg?v=1766140786"},{"product_id":"user-guide-to-the-creative-mind-book-dave-birss-9781667189253","title":"A User Guide To The Creative Mind","description":"Creativity is surrounded by such mystique. It seemed so magical to the ancient Greeks that they attributed the moment of inspiration to muses rather than people. We now know that was baloney.This book exposes creativity as a process. It shows that there are certain steps you need to follow before you can be struck by that moment of creative genius. It shows you how to get your mind into the right place to come up with ideas. And it gives you some techniques to help you approach problems in different ways.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49512494399761,"sku":"GOR012752004","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ NEW \/ INGRAM","offer_id":51045549113617,"sku":"NIN9781667189253","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ GARDNERS","offer_id":53099687117073,"sku":"NGR9781667189253","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ GOOD \/ INTERNAL","offer_id":53434512376081,"sku":"GOR014918614","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1667189255.jpg?v=1751409863"},{"product_id":"user-guide-to-the-creative-mind-book-dave-birss-9781471620980","title":"A User Guide to the Creative Mind","description":null,"brand":"WoB","offers":[{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":50216680096017,"sku":"CIN1471620980VG","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":50624684949777,"sku":"GOR006110944","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1471620980.jpg?v=1750891825"},{"product_id":"how-to-get-to-great-ideas-book-dave-birss-9781399818452","title":"How to Get to Great Ideas","description":"The highly practical lessons in How to Get to Great Ideas are based on neuroscience, psychology and sociology. Written by former advertising creative director Dave Birss, this book offers a brilliant new system for conceiving original and valuable ideas. It looks at how to frame a problem, how to push your thinking, how to sell the idea, how to build support for it and how to inspire others to have great ideas. It proves that any organization - and any individual or department within an organization - can create a fertile environment for ideas.  Combining a practical research-based system with fascinating insights and inspiring and humorous writing, the book also includes the problem-solving system RIGHT Thinking. This is a tool which enables a more effective way to generate more effective ideas, and is one that anyone can use to transform themselves or their business. Training on this system is also available in person from the author. And will be released soon as an online course.","brand":"WoB","offers":[{"title":"GB \/ NEW \/ GARDNERS","offer_id":50658201272593,"sku":"NGR9781399818452","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ NEW \/ INGRAM","offer_id":51234895823121,"sku":"NIN9781399818452","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ NEW \/ INGRAM","offer_id":52502622535953,"sku":"NLS9781399818452","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1399818457.jpg?v=1766140710"}],"url":"https:\/\/www.worldofbooks.com\/collections\/author-books-by-dave-birss.oembed","provider":"World of Books ","version":"1.0","type":"link"}